Notification
How members are made aware of the benefits of membership?
The benefits of the Shopper Discounts & Rewards programme are communicated on the initial offer page and through associated links on this page. In addition immediately upon clicking the ‘Yes' button the member sees a confirmation page which thanks them for joining the programme, explains how to redeem the cash back voucher, and details the programme benefits.
Webloyalty continues to encourage members to use and derive value from the Shopper Discount & Rewards programme. In the first 30 days of membership Webloyalty sends 7 emails to help members understand the benefits of the Shopper Discounts & Rewards programme & encourage usage. Webloyalty continues to communicate regularly with members thereafter.
What notification are they given once they sign up?
In the first 30-days of membership Webloyalty sends 7 emails to help members understand the programme benefits and encourage usage. Detailed below are the emails sent:
- A welcome email (sent immediately upon enrolment) that highlights programme benefits and provides full offer and billing details. If this first email bounces, we send an offline letter to the member. If the offline letter is returned to us, we cancel the membership.
- Another welcome email is also sent that day, which confirms the member has joined and provides a reminder that they are eligible to claim their cash back voucher.
- Day 1 of membership: an email is sent reminding the member of his or her password.
- Day 7: An email reminding the member of the benefits of the programme is sent.
- Day 13: An email reminding the member about their cash back voucher is sent.
- Day 16: An email reminding the member that the trial period is about to expire and also that his or her credit or debit card will be charged. This email also contains contact information and details of how to cancel should the member wish to. If this email bounces, we send an offline letter to the member. If the offline letter is returned to us, we cancel the membership.
- Day 30: An email reminding the member of the benefits of the programme is sent.
Regular emails are sent thereafter for as long as the member remains a member. We also work with Return Path to maximise inbox delivery.
