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Packard Bell sold to eMachines founder for undisclosed sum

by Bob Crabtree on 16 October 2006, 16:39

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The far-from-detailed press release


PRESS RELEASE



NEC Sells its Consumer PC Business in Europe

Tokyo, London, October 16, 2006 --- NEC Corporation ("NEC") today announced that it had completed the sale of Packard Bell B.V. ("PB"), a 100% wholly-owned subsidiary of NEC, to companies controlled by Mr. John Hui, the former owner of e-Machines. PB markets and sells personal computers and digital home entertainment products and services in Europe, the Middle East, Africa and South America.

Under the highly reputable Packard Bell brand, PB carries out extensive business in Europe, the Middle East, Africa, and South America focused on the sale of consumer PCs. It has also been extending its business domain to digital home electronics, such as MP3 and DVD players, as well as GPS, continuing to grow as a consumer electronics enterprise.

In 2005, NEC transferred Packard Bell's (formerly known as NEC Computers International B.V. ("NECCI")) enterprise solutions and products business to NEC Computers SAS in order to focus on the distinct enterprise businesses previously conducted by NECCI. NEC Computers SAS carries out PC and server business in the enterprise market under the NEC brand, as an important arm of NEC's IT platform business in Europe.

In light of, among other things, the focus on these separate businesses, NEC decided it would be in the best interests of both PB and NEC to sell Packard Bell to Mr. Hui, who has extensive experience in the consumer personal computer business and is well positioned to facilitate the future growth of Packard Bell's business.

About NEC Corporation
NEC Corporation (NASDAQ: NIPNY) is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide and had net sales of approximately 4,825 billion yen (approx. $41.2 billion) in the fiscal year ended March 2006. For additional information, please visit the NEC home page at: http://www.nec.com.




HEXUS Forums :: 3 Comments

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At my previous job, the number of eMachines we had in during the last 6-12months is shocking. Theres always the gentle trickle of Dixons Group equipment that kept us afloat, but the number of PSUs (especially, obviously, during the storms we've had the last 2 months or so) that we'd changeed (Bestec manufactured, if interested) was crazy for a shop of our size. They have a habit of slowly dying component by component 2, this happened about 4 times in the run up to me leaving. Customers PSUs we'd changed for new Akasa, Tagan or Seasonics only a week before were reporting issues, motherboards were going (incidently, TriGem manufactured - try getting hold of drivers for old eMachines chipsets), HDDs would die. These were all various socket 478 boards and CPUs ranging between about a year and 3 years old. And the crappy front panel wiring on the cases, URGH. Ok rant over..

My point being that we don't get that many Packard Bell machines in, I've used 2 samples of their latest laptop recently and the build quality on them are pretty nasty, but they look half decent and are decently well spec'd on paper. Sluggish performance when the HD is being accessed (4200rpm drives maybe?), and coincedently, under load, the trackpads on both samples used would only move the cursor vertically and not horizontally which drove me up the wall. We had the odd Packard Bell machine in, usually the motherboard dies through physical damage like blown capacitors, but no-where near the failure rate of eMachines. I don't know the sales volumes of either brand, but I would expect Packard Bell to be more popular as its a relatively well known name in comparison to eMachines, but this maybe changing.

To wrap up, I hate both of them, and hope they fail unless they do something with the quality of their parts :)
Heh

However good (or not) they were, you can't argue about the Brand impact - Packard Bell is a good western sounding brand that consumers are far more likely to buy in the shops than eMachines or similar.
Especially when HP was knows as Hewlett Packard. You also had Bell labs/telecom which people vaguely knew about. So it was kind of a combination of the two, in naming terms anyway