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256GB SSDs to sink below US$70 mark suggests industry insider

by Mark Tyson on 23 January 2015, 10:05

Tags: Apacer

Quick Link: HEXUS.net/qacn7c

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PC component price reductions are always good news. Today we have seen a report from Taiwan, where a senior executive from a DRAM, Flash memory and SSD producing company has predicted 256GB SSD drives will sink below the US$70 mark sometime during H2 this year.

Apacer Technology general manager CK Chang told DigiTimes that "Prices for 256GB SSDs will likely fall below US$70 in the second half of 2015." We expect various vendors 240GB and 250GB drives would also fall in line to be priced similarly per GB. For those in the market for a smaller drive such as a 120GB region device "prices for 128GB drives will reach a sweet spot of US$40," indicated Chang. No projected prices for the larger sized drives such as 500GB and 1TB SSDs were given.

The reason behind the price reductions will be the migration of upstream chip vendors to 14nm, 15nm or 16nm process technologies. With the resulting reduction in production costs NAND prices will fall and thus SSDs will be able to be priced more cheaply. The Apacer exec feels that with prices even lower the industry could enjoy a new wave of demand. This in turn could help production economies of scale and bring prices down further.

Apacer has been enjoying great success in the booming SSD market and made record revenues off the back of selling around 4 million drives during 2014, according to Chang. This year it will attack the market in a four pronged strategy targeting industrial, cloud, mobile and gaming said the company General Manager.

In related news a few weeks ago Wikibon analysts predicted that, by 2016, SSDs would become a more economical per GB solution to deploy, over a four year period, than HDDs.



HEXUS Forums :: 12 Comments

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No projected prices for the larger sized drives such as 500GB and 1TB SSDs were given.
Shame, I would definitely be in the market for one, (perhaps even two), high-performing 1TB drives at a reasonable price. Going rate of about £300 for an 840EVO is a little too steep for me at the moment (saving for major family holiday).
The i would buy two 1tb SSD's.
In my opinion this should have happened ages ago to be honest and lets be realistic we might as well switch that $ to a £ :(. I know the tech is different but if you can get 2tb of hard drive for around $70 then getting 1/10 of that on ssd shouldn't be hard. It's clearly possible as black friday and other sales have started bringing them down to the £70 range already.
crossy
Shame, I would definitely be in the market for one, (perhaps even two), high-performing 1TB drives at a reasonable price. Going rate of about £300 for an 840EVO is a little too steep for me at the moment (saving for major family holiday).
Just a matter of time, IMO.

SSDs are really only at the very start of a maturity cycle for a new technology, but my bet is the cost/GB being equal, or even lower for SSDs (resulting in HDs dying out) is merely a matter of time. The big question is …. how much time? 6 months? Doubt it. 2 years? Could be. 5 years? Very likely. 50 years? Daddy, what's a “hard disk”?
Given that $1 usual equals £1 then I'd say they are already reaching those prices. I got an OCZ arc 100 240Gb from PC World for £65 at Christmas. Could have got a MX100 for £10 more. Looking forward to 1Tb drives becoming very affordable in a year or two.