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Zyxel announces global rebrand and appoints new Head of UK Channel

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Peter Hannah to drive growth in business solutions and bolster UK channel partnerships

Wokingham, UK - September, 2016 – Zyxel Communications has today announced the launch of its major global rebrand along with the appointment of industry veteran Peter Hannah as its new Head of UK Channel.

With a solid reputation for developing innovative networking products for nearly 30 years, the rebrand to “Your Networking Ally” represents a shift from hardware manufacturer to solution provider, developing more end-to-end solutions for consumers, businesses and service providers.

“Becoming a solution provider is an extremely exciting transition for Zyxel,” said Lee Marsden, President of Europe, Zyxel. “Gartner research predicts there will be nearly 21 billion connected devices in the hands of users by 2020, yet many of today’s opportunities remain trapped behind slow, insecure and even non-existent network access.

“Our mission at Zyxel is to change that. We already hold most of the technology in our hands and we work closely with our customers, helping them achieve their goals – unlocking their potential.”

Daniel Springhall, Regional Director (SP/KA) UK & Ireland, Zyxel Communications

Daniel Springhall, Regional Director (SP/KA) UK & Ireland, Zyxel Communications, said: “For ZyXEL’s UK Service Provider team, we welcome the new re-branding and positioning of our company from being perceived as just a provider of CPE to letting the world know we are so much more than that, and can be our customers’ end to end solutions partner. 

“For Telco customers this means that Zyxel will remain focussed on providing cutting-edge, reliable DSL CPE routers and gateways with WiFi excellence. However, we offer so much more to the market. We can be the foundation of your business, by offering end to end solutions from exchange equipment such as MSANS & DSLAM, carrier & access switches, fibre access, LTE & 3G, small cell and digital home solutions.”

“Service providers are more than just suppliers of internet connections and WiFi equipment. Today the demand from customers is for faster networks, more reliable and fast WiFi, digital home solutions and the internet of things is becoming more of a reality. We can help them reach their potential and give their customers the best experience and service.”

“At Zyxel we want to be with our customers for the long term; helping them succeed and be by their side for the journey.”

In line with the new brand identity, Peter Hannah has been appointed to drive growth in Zyxel’s business solutions and strengthen relationships with key channel partners. As part of this, Zyxel is revamping its partner programme to reflect the move from product provider to a provider of business solutions. 

Fresh from leading Netgear’s commercial business unit operations for three years, Peter brings with him over 20 years’ experience in networking, security, wireless, unified communications and telecoms having worked across multiple industry sectors. Prior to Netgear, Peter held positions at AVNET and BT where he was responsible for developing partner relationships through resellers across the UK and Europe for ICT services.

“We wanted to bring in someone with experience and a successful track record to head up our channel team as we come to a pivotal point in our business evolution,” said Marsden. “Peter truly understands what it takes to migrate from a hardware supplier to a solution provider and we’re delighted to have him lead this exciting new chapter for Zyxel.

“We will continue to recruit and invest in the VAR channel and etail/ retail as we believe consistent support for all routes to market in the channel is key. We are in this business for the long term and have remained consistent since opening our UK offices in 2004. We see ourselves as a solution provider to all segments of the market and a Networking Ally to our Partners,” added Marsden. 

“I’ve seen Zyxel grow into a leading brand in the networking space,” said Peter Hannah, Head of UK Channel, Zyxel. “With a new brand identify, a focus on customer-centric solutions and exciting plans for partners, the decision to join Zyxel was a no-brainer. It’s an exciting time and I’m delighted to have joined the team to help drive the company forward.” 

Peter will be based in Zyxel’s Wokingham office in Berkshire.

About Zyxel Communications

Focused on innovation and customer-centricity, Zyxel Communications has been connecting people to the Internet for nearly 30 years. Our ability to adapt and innovate with networking technology places us at the forefront of creating connectivity for telcos and service providers, business and home users. 

Zyxel is building the networks of tomorrow, unlocking potential, and meeting the needs of the modern workplace — powering people at work, life, and play. Zyxel, Your Networking Ally.

-           1,500 passionate associates worldwide

-           100 million devices creating global connections

-           700,000 businesses working smarter with Zyxel solutions

-           150 global markets served

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A refreshed vision calls for changes inside and out, starting with a new look. The graphical twist to the letter x at the center of the new Zyxel logo shows how Zyxel connects customers to their potential with both wired and wireless connections.