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Buffalo Technology appoints new Chief Operating Officer

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PRESS RELEASE

Buffalo strengthens its position in European NAS market with sales hires and increased channel focus

London, UK, 9 September 2013: Buffalo Technology today announces the appointment of Klaas de Vos, as the company's new Chief Operating Officer (COO). In his new position de Vos will be responsible for leading the company's strategy, business growth and development.

With almost 20 years experience in the storage and solutions sector, de Vos, previously Senior Director European Sales at Buffalo now takes responsibility for leading the storage manufacturer's strategy, business growth and development. Buffalo is also bolstering its sales force for an increased focus on the channel, as well as providing a more diverse range of options for end users.

Buffalo's channel strategy has expanded to offer fully integrated business solutions to companies of all sizes. IP Camera Surveillance and dedicated Windows environments are examples of the cost-effective and high performing solutions available to both SMBs and enterprises.

Buffalo's channel push will enhance and simplify businesses' network and storage solutions, ensuring customers experience the highest level of flexibility and renowned reliability.

Before joining Buffalo, de Vos held various senior global positions within Western Digital, culminating in being Vice President and General Manager EMEA, covering 30% of the company's worldwide revenue. From his extensive experience de Vos brings specialised knowledge in sectors such as sales, channel, marketing and distribution.

Klaas de Vos said: "My core focus now is to work closely with Buffalo's reseller partners, to help build a stronger channel relationship and drive greater sales of business products.

"Our wide range of NAS options provides companies across Europe with data storage, security and networking solutions that meet their bespoke business needs. We are now in a position to be the number one provider to anyone that requires a NAS solution - be that consumers, small to medium sized businesses or enterprises. The channel is absolutely crucial to this process, so we've made strategic new hires to add to our sales force across the entire European region."

About Buffalo Technology

Buffalo is a global manufacturer of innovative storage, multimedia, and wireless networking products for the home and small business. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was named the worldwide consumer NAS market leader 6 years in a row.

The company's storage products are addressing the needs of the individual and the business, providing cost-effective network attached storage (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers, which together offer a complete and integrated solution for the small office and digital home environment.

Headquartered in Japan, Buffalo Technology has offices in the UK, France, The Netherlands, USA and Taiwan. For more information please visit www.buffalo-technology.com.