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Exclusive: Jon Peddie predicts great second half of 2009 for graphics market

by Scott Bicheno on 6 February 2009, 10:49

Tags: Intel (NASDAQ:INTC), AMD (NYSE:AMD), NVIDIA (NASDAQ:NVDA), Jon Peddie Research

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GPGPU and Ion

HC: How do you see the GPGPU environment developing this year?

JP: It's a steady slow grow business because all of the applications are unique and therefore each one requires a special port. That's not the barrier because one of the reasons the SW is unique is that it's the completive advantage of the company in question and therefore they are typically comfortable with doing SW work.

The real barrier is ATI and Nvidia's ability to find and then help all of the companies, researchers, and government agencies who can benefit from GPU computing or heterogeneous computing. So far Nvidia is way far ahead in that effort.

 

HC: What are your thoughts about NVIDIA's Ion platform?

JP: I think it's brilliant - it's primarily a marketing move. Nvidia has taken one of their existing MBGs (motherboard graphics -  the name for what used to be called IGPs but since there's no memory controller to integrate anymore it's just a GPU that gets glued on the system board and uses UMA) and repackaged it with an Atom.

"They can (and I predict will) do the same thing with a VIA Nano"

They can (and I predict will) do the same thing with a VIA Nano. But the important part is this is real value for money - this is truly a price-performance improvement for the consumers and the OEMs, and in these turbulent times that's an extremely valuable offering.