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Channel speaks out on GPU price cuts

by Scott Bicheno on 16 July 2008, 15:40

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I feel sorry for people in retail; I can not believe how much the price can fall when a new product comes out.

William Hillsum – Independent computer support

Who holds stock of this stuff? Not us. Only the price protected big guys can take the risk. In fact it's not a gamble as this stuff always goes down in price whilst on the shelf. We will only order high end goods when paid for in full. No exceptions. Been burnt too many times and had to sell at a loss after less than a month.

We are domestic, mainly AMD and NVIDIA, with a bit of Intel and ATI. The old love match between AMD and NVIDIA was good for us but the recent marriage of AMD and ATI has not produced the honeymoon we expected. If anything AMD has lost out and is now sulking in the garden shed. It should start flirting with NVIDIA again. Put a spark back in the relationship.

Whilst I am on this rant: food has gone up, fuel has gone up, everything has gone up except laptops and PCs. Still coming down in price. Were we being ripped off before?

In answer to the question above. The only relationship we have is with AMD. And it is the same as before. Second cousins. Intel, they only do deals with the big boys. Us independents are small fry for them. At least AMD sees we are there and wants to help.

Matt – Independent retailer



HEXUS Forums :: 2 Comments

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I think in 4850 AMD has a match for NVIDIA in the mid range graphics market and has stuck to AMD principles of more bangs for the bucks than the opposition. I think NVIDIA will have their work cut out keeping up with AMD’s aggressive pricing policy.

Lets hope they don't.

The way nVidia works currently means that technology is constantly pushed…..if they start to languish in well-priced mid-range cards, then the gfx card market may start to slow to a crawl with no-one pushing the limits.

There is always a price to pay for innovation and progression - Its just a shame that so many want it for free. It could cost us all in the end by stagnating the gfx card market :(
shaithis
There is always a price to pay for innovation and progression - Its just a shame that so many want it for free. It could cost us all in the end by stagnating the gfx card market :(

If that means I can play more games that work more reliably with better performance on the same computer then I'm all for that :)

The improvement in graphical fidelity doesn't seem to have made any difference to how much I've enjoyed games over the last 15 years.