What happens when some fantastic technology comes along but is priced outside of your wallet's comfort zone?
That seems to be the case with NVIDIA's GeForce 8800 GTX graphics cards, costing around £475 on launch day but now available for around £400 from your favourite e-tailers.
Help is at hand if your plastic simply won't stretch that far, folks, in the guise of the GeForce 8800 GTS, sporting the same underlying architecture but taking a performance snip here and there in the name of reduced pricing.
We took a look at ASUS' GeForce 8800 GTS - priced at a more palatable £275 - to see if the reduced entry fee into the G80 club is worth it. Read on to see what we found out.