Power consumption, temps and noise
Overclocked? Yup. Power consumption a little higher than the reference card? Yup.
Nvidia's reference card is programmed to aim for a target temperature of 80°C. EVGA's superior cooler brings this down to 75°C with ease.
The primary reason why Nvidia GTX 780 Tis are easier to cool than Radeon R9 290 cards rests with the amount of heat produced per mm² of the GPU. The larger-than-AMD die and lower TDP makes it easier for heatsinks to transfer the heat from the GPU without making a racket. EVGA's card is quiet at all times. Logs show the fans spin at below 2,000rpm.