Power consumption
Gigabyte's card has a slew of performance-enhancing features. The cost of having these on the board is an appreciably higher power-draw when the GTX 570 SO is idling. We noticed a near-20W delta when simply switching it for a stock-clocked card from the same class.
The delta remains as load is applied to the card. Still, it's competitive with AMD's Radeon HD 6970 and significantly lower than a GTX 580.