Noise levels
And while the temperature reading are classy, the Twin Frozr II's fan does spin up under load. We put the ASUS GTX 560 TOP card in directly afterwards and, to our ears, it's genuinely quieter.
It seems as if MSI's programmed the fans to focus on temperatures more than noise, though it's fairly straightforward to manually configure the Afterburner software to reduce fan speed at the direct expense of a few degrees in temperature.