It's once again a good time to be a fan of NVIDIA GPUs.
Following last month's arrival of the award-winning GeForce GTX 460, the green team's seemingly back on form and its transformed range of GPUs is being offered by a new-look line of partners.
Long-standing manufacturer BFG Technology has left the building, but in its place there's a newcomer that's hoping to fill the void.
The new-kid-on-the-block, KFA2, is most probably a name you're unfamiliar with, but all signs suggest it's a name you'll be seeing a lot more of in the months to come - particularly if you're a European consumer.
The brand, launching across the continent right about now, is for all intents and purposes the premium arm of Galaxy, a global NVIDIA partner that has been producing GeForce products for the best part of 16 years.
With established manufacturing facilities at its disposal, KFA2 is setting out to bring Galaxy's "best quality and performing products" to the European marketplace under its own label.
Speaking of which, the KFA2 acronym stands for "Kick F***in Ass ²", so there's no prizes for guessing the target demographic. And why KFA-squared? Quite simply, to avoid potential disputes with anyone else using the KFA name - and let's face it, it could have been worse, it could have been iKFA, right?
So, why should you pay attention to an unfamiliar name when you've already a long line of usual suspects to choose from? It's a little early to say for certain, but KFA2's making plenty of promises. When asked "why is KFA2 different?", the company states:
- We produce and manufacture our own Graphics Cards
- We only use non-reference fans and non-reference PCBs
- Overclocked products as standard offering
- European only brand
- European Support Facilities
- Backed by GALAXY who have been established since 1994
What's interesting is the support. In addition to offering a standard two-year warranty, KFA2 is backing up its GPUs with a UK-based call centre for both technical support and RMA facilities.
And, in an effort to find out to find out what consumers really want, KFA2 is inviting the HEXUS readership to share its thoughts on what a GPU manufacturer should provide in terms of both the product and the support. KFA2 representatives will be tuning in to the HEXUS.community forums, so feel free to let them know what you're looking for when you purchase your graphics cards.
Before you do that, though, let's start by taking a look at one of the company's first offerings; the GeForce GTX 460 1GB LTD OC.