Bundling
Sapphire tends to split the packaging into the full-retail model (11163-00-50R), as shown here and a more-basic package that's bereft of a few goodies (11163-00-20R). Expect to see the latter in the UK.
Of note, the box contains SimHD - a media-file upscaling program - and a voucher for DiRT 2, which was officially released at the start of December 2009.
The package is backed up by Sapphire's standard two-year warranty. Claims in the first year are handled by the supplier from whom the card was purchased from. Claims after this period are handled by a U.K.-based service centre.