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The Radeon HD 7000 Series can do much more than just play games; it can accelerate apps to speed-up demanding workloads such as video transcoding and high-definition multimedia playback.

AMD's 28nm GCN architecture is geared to offer greater compute performance than ever before, and a number of leading software developers have used APP Acceleration technology to pass on the benefits of GPU hardware acceleration to the consumer. Here's a look at how some of AMD's partners are putting this technology to use.

Adobe Flash Player

Adobe and AMD have been working hand in hand to optimise and dramatically improve the video playback performance of Flash Player. The result? Better entertainment for you.

AMD App Acceleration helps Adobe Flash Player run quicker, enabling beautiful, high-definition video and rich Web content.

AMD App Acceleration also provides a smoother viewing experience when you access Adobe Flash rich video content on popular internet video sites.

 

 

 

CyberLink PowerDirector

For digital media enthusiasts looking for an incredibly robust set of features and functionality for capturing, editing, and distributing HD video, CyberLink has optimised its award-winning video-editing software PowerDirector 9 to take advantage of AMD App Acceleration.

 

 

CyberLink MediaEspresso

Need advanced transcoding functionality? No problem. CyberLink's MediaEspresso video converter application leverages AMD App Acceleration to quickly convert digital video files for use on portable devices like the Apple iPhone and Sony PSP.

 

 

ArcSoft TotalMedia Theatre

AMD App Acceleration doesn't just accelerate video transfer and conversion, it also helps enable the advanced video processing that takes standard-definition content to near-HD quality.

ArcSoft's TotalMedia Theatre application, which includes innovative post-processing technology (ArcSoft SimHD), allows you to view near-HD calibre video quality of standard-definition content using AMD App Acceleration.

WinZip

WinZip 16.5 uses OpenCL acceleration to bring users a major leap in file compression technology. By using OpenCL, WinZip is able to deliver dramatically faster compression speeds for users of AMD products.

The latest version of the world's most #1 zip utility taps the massive power of a Radeon HD graphics processor to zip and secure even the largest file sets and is up to 135 per cent faster than WinZip 16!

To enjoy the OpenCL accelerated goodness of WinZip 16.5, you'll need to run WinZip on supported hardware including AMD A-Series APU processors or AMD Radeon HD graphics cards.