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Introducing Amazon Kindle 2

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Press release

Kindle's Revolutionary Wireless Delivery and Massive Selection of Content -- Now in a New Slimmer Design With Longer Battery Life, Faster Page Turns, Over 7X More Storage, Crisper Images and New Read-to-Me Feature

SEATTLE--(BUSINESS WIRE)--Feb. 9, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today introduced Amazon Kindle 2, the new reading device that offers Kindle's revolutionary wireless delivery of content in a new slim design with longer battery life, faster page turns, over seven times more storage, sharper images, and a new read-to-me feature. Kindle 2 is purpose-built for reading with a high-resolution 6-inch electronic paper display that looks and reads like real paper, which lets users read for hours without the eyestrain caused by reading on a backlit display. More than 230,000 books are now available in the Kindle Store, including 103 of 110 current New York Times Best Sellers and New Releases, which are typically $9.99. Top U.S. and international magazines and newspapers plus more than 1,200 different blogs are also available. Kindle 2 is available for pre-order starting today for $359 at http://amazon.com/kindle2 and will ship February 24.

"Kindle 2 is everything customers tell us they love about the original Kindle, only thinner, faster, crisper, with longer battery life, and capable of holding hundreds more books. If you want, Kindle 2 will even read to you - something new we added that a book could never do," said Jeff Bezos, Amazon.com Founder and CEO. "While we're excited about Kindle 2, we know that great hardware is useless without vast selection. That's why the Kindle Store offers customers over 230,000 books."

New Slim and Sleek Design

The new Kindle 2 features a completely new design. At just over a third of an inch thin (0.36 inches) and weighing just over 10 ounces, Kindle 2 is pencil thin and lighter than a typical paperback. New buttons make it easy to turn the page from any holding position. The new 5-way controller on Kindle 2 allows for more precise note-taking and highlighting both up and down and side to side in lines of text. The new controller also makes it easy to quickly jump between articles and sections of newspapers. Kindle 2 comes with a redesigned power charger that is more portable than the previous Kindle charger. The official Amazon.com cover for Kindle 2, which is sold separately, has an integrated attachment hinge to ensure a secure fit and features a leather cover for style and durability. Patagonia, Cole Haan and Belkin also designed covers for Kindle 2 that are available in the Kindle Store.