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ADS stick converts video for iPod and PSP '15x faster' than PCs

by Bob Crabtree on 15 January 2007, 14:39

Tags: ADS Tech

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The press release


ADS Tech's Instant Video To-Go converts video to MP4 for iPod and PSP five times faster than normal PC software

USB key lets you reclaim the 5 hours it would have previously taken to convert your DVD's to handheld formats by doing it in just 20 minutes!

ADS Tech (www.adstech.com) has today announced the UK launch of the Instant Video To-Go(tm), the industry's first hardware-based MP4 (H.264) conversion solution for PCs, that doesn't encroach on your computer's memory, and gives the process a much needed boost. The hardware accelerator incorporated in Instant Video To-Go enables users to convert DVD and any video to a smooth format for playback on Apple iPods®, Sony® PSPs and other portable video players including mobile phones, at up to 15 times faster than it would take to do the same conversion on a PC. Just think of what you can do with the extra time you'll have!

Featuring the superior quality encoding that has made ADS Tech's growing line of mobile player accessories so popular, ADS Tech's new video transfer accelerator provides the convenience of USB 2.0 connectivity in a small, compact device, and also saves hours of your precious spare time.

For example, with the compact memory stick style, Instant Video To-Go, a 100-min./2GB MPEG2 or VOB video file can be converted into high-quality (320x240), MP4 (H.264) video in approximately 20 minutes. The device will surely put a smile on the face of iPod Video and PSP users, as the same length video would normally require about 5 hours to convert with traditional software-only encoding, that they would usually have to use.

A complete hardware/software solution, the Instant Video To-Go includes ArcSoft Media Converter(tm) 2 software, a simple two-step application that converts the most popular media formats. MP4, MP3, AVI, WMV, MOV, RM, JPG, and TIFF formats are supported as well as the Microsoft Media Transfer Protocol (MTP). The ADS Tech's video accelerator, coupled with ArcSoft Media Converter 2 ensures users are offered a fast, easy solution for converting, enjoying and sharing favourite videos, TV shows and sporting events any time, any where.

ADS Tech offers a complete line of Mobile Player Accessories for recording and converting video and music to the iPod/MP3/mobile player formats. In addition to Instant Video To-Go, ADS Tech offers the DVD Xpress DX2(tm), the Instant Music(tm), the Instant Music for Mac(tm) and the new Instant FM Music(tm), more information on all of these products can be found at http://www.adstech.com.

Pricing, Availability
The Instant Video To-Go is available from http://www.adstech.co.uk, http://www.dabs.com with an RRP of £79.99 GBP.

A complete hardware/software solution, the USB 2.0 video transfer accelerator is compatible with Windows XP systems. The external device comes with a 15cm USB 2.0 extension cable and a CD containing device drivers and Arcsoft Media Converter 2 software, as well as a quick-start guide.

About ADS Tech, Inc.
ADS Technologies is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. ADS Tech pioneered the consumer video editing industry with several USB MPEG-2 conversion devices designed to make archiving video to DVD easy and affordable. Going even one step further, ADS Tech not only enables customers to capture their video content, but also take their video, television and music to go anywhere whether on DVD, CD, or portable video players.

ADS Technologies' products are distributed by Ingram Micro in the United States, Canada and Europe. ADS Technologies' products are available in nearly 3,000 consumer electronic and computer retail stores and through OEM private label customers around the world who market ADS Technologies products under their own brand name. ADS Germany, Central Europe can be reached at Phone: +49 (0) 8106 356 311, Fax: +49 (0) 8106 308 663. ADS France, Southern Europe can be reached at Tel: 04 43 90 19 20, Fax: 01 46 58 67 06. For more information, visit http://www.adstech.com.

Customer Contact - ADS Tech Europe; tel: +353-61-702042

ADS Tech respects the rights of copyright owners and asks that its customers do the same.



HEXUS Forums :: 12 Comments

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They're claiming 5x faster than real-time, so let's say 150fps for NTSC video. My machine can encode a 320x240 h.264 video at 146fps using moderately fast settings.

What were they comparing it to? …
Was about to ask the same question - very bold statement from them :) Would be good to see it on a low end laptop vs high end desktop :)
charleski
They're claiming 5x faster than real-time, so let's say 150fps for NTSC video. My machine can encode a 320x240 h.264 video at 146fps using moderately fast settings.

What were they comparing it to? …

I've got a number of outstanding queries with the company about the product.

One of these is exactly what spec of PC the product's encoding time is being compared with.
We'll just put it up against an Intel Core 2 Extreme QX6700-powered rig and see if it cuts the mustard :P
Tarinder
We'll just put it up against an Intel Core 2 Extreme QX6700-powered rig and see if it cuts the mustard :P

Yea, but that aint exactly representative is it? :P

As much as I hate over inflated advertising claims, it has to be something that is applicable to the average joe. If it is genuinely up to 15x faster on something bought from PC World 3-4 years ago, say ‘Up to’. Pitting it against something that is 25-30x what it cost (in complete rig terms) isn't exactly a fair test…