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Xbox 360 Unveils Gameplay for Every Passion

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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Music, movies and megahits. No matter what kind of game makes your heart race, today at the E3 Media and Business Summit (E3) in Los Angeles the world of Xbox 360 just got bigger, broader and more exciting than ever.

Microsoft Corp. today unveiled a games portfolio for all ages and interests. Included were new titles for music lovers such as “Lips” and the exclusive launch of “Rock Band 2”; family-friendly games from the B-movie maker “You’re in the Movies” to next-generation game shows such as “1 vs. 100”; and even surprise announcements to make the hardest-core gamer weak in the knees, with the reveal of “Final Fantasy XIII,” to be available on Xbox 360 at launch in North America and Europe.

“Xbox 360 delivers entertainment choices so broad that it now rivals what people can find on television and at movie theaters,” said Shane Kim, corporate vice president of strategy and business development with Microsoft’s Interactive Entertainment Business. “Whether it’s sports, music, movies, game shows or great games you crave, Xbox 360 is home to the biggest and best out there. From those new to games and eager to jump in, to the hardcore gamer looking for the most intense games experiences, this is truly the year to own an Xbox 360 system.”

The New Game Show Experience, Live From Your Living Room

Xbox LIVE Primetime is a groundbreaking channel on the new Xbox experience, a new generation of games and entertainment experiences that will be available this fall for Xbox 360. The world’s biggest virtual game show stage, Xbox LIVE Primetime is a place where content is always fresh; play is global, live and massively multiplayer; and prizes are plentiful. A first-of-its-kind phenomenon, this new generation of interactive game shows lets Xbox LIVE members challenge friends and choose to compete against people from across the globe in real time. Xbox LIVE Primetime launches in the fall with the following interactive game:

“1 vs. 100” (Endemol). From the makers of “Deal or No Deal,” Endemol, the world’s largest independent production company, brings the popular television game show “1 vs. 100” to Xbox LIVE Primetime. The exclusive game pits one Xbox LIVE member against 100 others from around the world with a live host and great prizes. The goal of “the One” is to eliminate all the opposition by correctly answering questions, hoping that the opponents will answer incorrectly and be eliminated from the game. And stay tuned for “1 vs. LIVE,” where one lucky winner will have a chance to compete against the entire Xbox LIVE community.

Bringing Music Games to Life

Whether you’re an aspiring groupie, songbird or big-haired rocker, Xbox 360 transforms your living room into a thrilling soundstage for you and your friends. No other system connects you with all the music you love:

“Lips” (iNiS/Microsoft Game Studios). “Lips,” an all-new music franchise exclusively from Xbox 360, is the only singing game that offers wireless motion-sensitive microphones and the ability to sing from your own music collection.* Start channeling your favorite pop star, because it’s you, your friends and, most important, your music that makes “Lips” the world’s ultimate party experience this holiday.

“Guitar Hero® World Tour” (RedOctane/Activision). When the house lights go down this fall, a new generation of axe shredders, drummers and fearless frontmen will come together and rock with “Guitar Hero World Tour.” The latest installment from the No. 1 best-selling video game franchise of 2007, “Guitar Hero World Tour” will transform music gaming by marrying the exhilarating guitar gameplay of “Guitar Hero” with a cooperative band experience that combines the most advanced wireless instruments with revolutionary new online and offline gameplay modes. The game will feature a slick newly redesigned guitar, a genuine electronic drum kit and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock-and-roll anthems, along with online Band Career and eight-player “Battle of the Bands.” “Guitar Hero World Tour” is being developed by Neversoft Entertainment and will be available for Xbox 360 this fall.

“Rock Band 2” (Harmonix/MTV Games). Debuting exclusively on Xbox 360 this September, “Rock Band” is developed by Harmonix and published by MTV Games. “Rock Band 2” is the next evolution of the franchise that allows players to virtually step into the shoes of their favorite bands as singer, guitarist, bassist or drummer. This next iteration of the best-selling franchise will allow gamers to access all the great songs they purchased on Xbox LIVE for the original game and will feature new online capabilities and instrument options.
n of video game development.