Stimulate your mindsThe Play Label of Electronic Arts has announced Create, a PC, Xbox 360, PS3 and Wii game that rewards players for being creative.
The more players explore the game, solve level-based challenges, and customize their world, the more rewards will be unlocked. Creativity will be unleashed as players design environments with easy-to-use brushes and tools, including textures, props and animating objects that bring the scene to life. On the PlayStation 3, Xbox 360, PC, and MAC players can share any of their creations, solutions or challenges with the community through the console and also via the official Create website at www.create.ea.com. Friends can download and remix solutions and set challenges for other players to download and complete.
Launch date has been set as November 2010. Here's the first screenshots.