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Dell reported to be testing a new MP3 player

by Scott Bicheno on 30 July 2008, 10:48

Tags: Dell (NASDAQ:DELL)

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The Wall Street Journal is today running with comments from “several Dell officials” asserting that Dell will be launching a new MP3 player type thing, with its own online music download service, as early as this September.

This would be consistent with the apparent strategy, since Michael Dell took back the helm of his company, of challenging Apple in the ‘cool’ technology space, where the latter has more or less reigned supreme for years.

We’ve already seen the introduction of PCs like the XPS One, with its Apple-like price point and, yesterday, the funky Studio Hybrid. There is clearly a shift in design philosophy going on at Dell and a recent conversation with a senior EMEA Dell exec revealed that there’s plenty more to come.