Manoeuvre medley
Twitter and Skype have hired new head honchos, while Yahoo's David Ko had left to lead mobile efforts at social gaming giant, Zynga in an executive re-shuffle.
Twitter's founder, Evan Williams has stepped aside as the micro blogging site's CEO to make way for Dick Costolo, who joined the company as COO a year ago and is recognised as the man who has honed Twitter's business focus.
Williams said he will throw all his weight behind product development and is believed to have been behind Costolo's promotion.
Writing in Twitter's blog, Williams said: "When I insisted on bringing Dick into the COO role a year ago, I got a lot of questions from my board. But I knew Dick would be a strong complement to me, and this has proven to be the case."
Singing Costolo's praises he added: "During his year at Twitter, he has been a critical leader in devising and executing our revenue efforts, while simultaneously and effectively making the trains run on time in the office."
Costolo was apparently behind launching Twitter's plans to generate advertising from its service and has been pushing the idea to advertisers.
Ray Valdes, an analyst at research firm Gartner, told The FT: "Competition in the social space is getting fierce and Twitter needs to step up its game."
Valdes reportedly believes the re-shuffle is a good move as Costolo, with his experience of operations, businesses negotiations and finance is in a better position to help Twitter move faster and build up a ‘solid commercial foundation'.
While the move seems to free up Williams to develop the service further, experts doubt it signals a speedy desire to go public on Twitter's part, especially as the site has repeatedly said there is no rush.
