Press release
Ra'anana, Israel, 10 February 2010: Emblaze Ltd. has notified Microsoft Corporation ("Microsoft") that Microsoft's IIS Smooth Streaming[1] system infringes Emblaze's U.S. patent for media streaming technology.
Emblaze has been developing media streaming technology for over a decade and first unveiled its technology to the public in a live video streaming broadcast from the White House during Easter, 1998.
Emblaze's Live Streaming technology allows users to send live or pre-recorded audio and video to other devices, saves on data traffic, does not require devoted streaming servers, and allows reliable streaming even through firewalls. This technology will be used in the First ELSETM, a new mobile device recently unveiled by ELSETM Ltd., an Emblaze subsidiary.
Emblaze's notice to Microsoft includes an offer to license Microsoft under Emblaze's patented technology. The notice requires Microsoft to respond by 15 March, 2010.
This notice to Microsoft follows an Emblaze notice to Apple Inc. ("Apple") that the same patent is infringed by Apple's HTTP Live Streaming Application intended for use in Apple's iPhone, iPod Touch and iPad devices as well as in Apple's Mac OS X Snow Leopard[2] operating system. The notice to Apple also offered a license under Emblaze's technology.
Naftali Shani, Chairman of Emblaze, said: "Emblaze has made substantial investment into research and development to build a rich portfolio of intellectual property over many years. While we are happy to license our technology to third parties, we will vigorously defend our rights and our competitive position".
[1] IIS Smooth Streaming is a proprietary name of Microsoft Corporation
[2] Apple, iPhone and iPod Touch, iPad and Mac OS X Snow Leopard are proprietary names of Apple Inc
