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Should German lawyers be able to tell UK media what to write?

by Scott Bicheno on 29 January 2010, 15:19

Tags: Qualcomm (NASDAQ:QCOM)

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Pawn site

In the TRO section of Smartbook AG's website covering this matter - www.smartbook.info - is the following paragraph: "Qualcomm Inc. as well as Qualcomm CDMA are not authorized to use without approval of the Smartbook AG the character sequence 'Smartbook' in all notations in association with mobile computers - such as laptops (notebooks) - in the context of business communications expressed in technically retrievable Internet offers in the area of the Federal Republic of Germany without providing information that in the region of the Federal Republic of Germany any usage of the sign 'Smartbook' in association with mobile computers is exclusively reserved to the SMARTBOOK AG."

In short, the TRO applies to Qualcomm and still permits the use of the term smartbook in reference to mini-notebooks as long as you acknowledge Smartbook AG has exclusive rights to the term in Germany.

This is how the Qualcomm statement concludes: "Since Smartbook AG's action against Qualcomm, it has been seeking to register "smart" trademarks in other countries.  The European Union and other countries have rejected these efforts on the grounds that the term "smartbook" is generic. 

"Smartbook AG has also publicly stated it would sell the rights to the registered German trademark.  Presumably, the campaign to expand the trademark registrations and the attempts to force journalists and others not to use the term are attempts to increase the sales value of the trademark."

As ever, it will be down to the lawyers to resolve this matter, but here at HEXUS - where our sole aim is to inform our readers about the world of technology - we resent being used as a pawn in the dispute. We just hope this isn't the start of a growing trend.

 

*In the region of the Federal Republic of Germany any usage of the sign 'Smartbook' in association with mobile computers is exclusively reserved to the SMARTBOOK AG.

 



HEXUS Forums :: 24 Comments

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Hell no!
Maybe for any product other than those produced by companies with over-zealous and litigious lawyers, German or otherwise, you ought to coin the term "smarterbook", and simply refuse any mention of <censored>, or <censored AG> and its products, entirely. Perhaps even add an annotation that you'd like to use the term <censored> instead of smarterbook, but <censored AG>'s lawyers object, in any relevant article.

I wonder how <censored AG> would feel if the press refused to cover their products at all. No publicity, no advertising, no reviews, no publication of press releases??
Doesn't sound like they've got much of a case to be honest. I would respond in a manner reminiscent of Arkell v. Pressdram if I were you.
Deleted
Hell no!


What he said ^^

tell them to ring your lawyer on 0121 - do one …..
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Doesn't sound like they've got much of a case to be honest. I would respond in a manner reminiscent of Arkell v. Pressdram if I were you.
Tempting, I'd suspect, but it depends if HEXUS want to risk picking a legal fight that could be expensive. The law works for those with the deepest pockets, and legal pressure is easy to exert if you can out-lawyer the other guy. It's not a very palatable notion, but that doesn't mean it isn't true. So if you choose to pick a legal fight you can't afford to fight, or don't want to afford to fight, you're on a hiding to nothing. Besides, there are more subtle ways of dealing with this.