Average selling prices
IDC could only give me the figures in Euros, but the ASP for a notebook in the UK in the last quarter was €654, which is around £520 in today’s money. A year ago (Q2 ’07) the ASP was €781 so that’s a YOY decline of 16.3 percent. The year before that the ASP was €985.
“This quarter the Basic Ultra Portable segment (IDC’s self-explanatory term for sub-notebooks) has been very significant,” said Morvay. It only accounted for around 100,000 units of the overall notebook total, but as this was from pretty much a standing start it still had a significant impact on growth.
Unsuprisingly, the vast majority of this 100K is attributable to Asus and its Eee PC. “This led to a significant move up the rankings for Asus: from #7 to #5 in the notebook ranking and from #9 to #6 place in the overall ranking,” said Morvay.
The top three rankings remained unchanged:
UK overall PC market
ranking
1. Dell
2. HP
3. Acer
Combined market share of 60.6%
UK Desktop market ranking
1. Dell
2. HP
3. Acer
Combined market share of 69.5%
UK Notebook market ranking
1. HP
2. Dell
3. Acer
Combined market share of 55.7%
So the top three are much more dominant in the smaller, more
stable desktop market. This stability is confirmed by a much smaller drop in
the ASP of desktops: down only 4.7 percent to €624. So it looks like we’re
about to reach the point where the ASPs of notebooks falls below that of
desktops.
Who’d’ve thought it?
