Segments
As you'd expect from a marketing-driven initiative, there were focus groups involved. AMD apparently spoke to over 4,000 people to find out what they use their PC for and ended up refining the entry-level, mid-range, high-end model.
The three customer segments AMD and its OEM partners will be marketing to with Vision are labelled ‘See', ‘Share' and ‘Create'. In other words, one type of person just wants to look at stuff, another wants to indulge in the kind of social networking exhibitionism that has become so popular (old git mode off - Ed) and the last kind wants to edit these images and videos before showing them off.
To correspond with these three market segments, we have three flavours of Vision: vanilla, premium and ultimate. If you think this sounds vaguely familiar, you have a point. AMD has deliberately timed and positioned Vision to coincide with the launch of Microsoft's Windows 7 operating system.
"AMD is well positioned for the launch of Windows 7 and the holiday season," said Sobon. "Vision is required to get the best out of Windows 7."
