Power, Temperature and Noise
Power and performance are two sides of the same coin; you need one to have the other. The new Radeons sip a little more power than their Nvidia performance counterparts, but who's complaining at a system-wide power-draw comfortably below 300W?
No GPU gets hot under the silicon collar. Note that the R9 280X's numbers are from a monster-cooled Asus card.
Here's something interesting, the mainstream R7 260X's fan is far more noticeable than the R9 280X or R9 270X's. We hope that add-in board partners rectify this problem with their own versions.
Cooling technology has come on a long way in recent years, so much so that it's fairly straightforward to quietly cool a 250W-rated GPU. We fully expect partner boards to be even quieter.