We reported last week that LG had a superphone up its sleeve, pegged to be the first smartphone to include a quad-core Qualcomm Snapdragon S4 Pro SoC. Since then, LG has begun releasing teaser videos and announcements in Korean, detailing a whole range of technological developments that will be heading into its device, showing that the firm is attempting to refine each and every aspect, an angle that Samsung went for with its GALAXY S III smartphone.
LG's first video details performance gains of the Snapdragon S4 Pro and its Adreno 320 graphics core, claiming that its performance is 40 per cent greater than current quad-core offerings out in the market - guess who's CPU LG might be comparing against.
If you hadn't been able to guess, it's quite obvious in LG's second video, where the firm's new True HD IPS+ display is being directly compared to the AMOLED display in Samsung's GALAXY S III smartphone.
LG claims to have shrunk the thickness of its display by 27 per cent, lowering the weight, improving black levels/reflectivity and general efficiency, in what it calls its G2 Touch Hybrid technology, which from the name, we suspect is the result of using in-cell touch technology. LG has stated a resolution of 1,280 x 768, which results in a PPI of 320, confirming that the display will be 4.67in in size.
The firm claims greater efficiency when compared to the S III's AMOLED display, where, at only 18.25 per cent white coverage, the display matches the efficiency of AMOLED, to become up to 70 per cent more efficient at 100 per cent white coverage. To top-off matters, unlike the S III's AMOLED display, which can reach a maximum brightness of 240 nitts, the Optimus G's display is capable of reaching a stunning 470 nitts, enough for outdoor viewing.
In a separate announcement, LG also revealed that the Optimus G will feature a refined battery, that can tolerate 60 per cent more full recharge cycles when compared to existing offerings, pulling the number up from 500 to 800. Rumours suggest that the battery itself will be 2,100mAh, though it'll have to be to power a Snapdragon S4 Pro.
LG has four more videos it intends to release in a staggered fashion, with the next cropping up on August 31st. The Optimus G is already looking impressive and so we can't wait to see what's coming next; let's hope that one of these videos addresses software quality concerns that our readers have expressed in the past.