PRESS RELEASE
Ex-Apple team launches MOOV NOW™, a fitness device that counts, coaches and helps conquer any fitness goal
SAN FRANCISCO, CA - July 16, 2015 - Today sees the launch of a wearable fitness product that goes further than any other on the market. While steps, calories, and the prescribed hours of sleep are all well and good, Moov is a wearable that actually coaches users to push harder and achieve their fitness goals. Moov, the company behind the MOOV NOW™ has created a product that provides real-time feedback with actionable insight into every workout so that users not only know the number of kilometres they've run, hills they've climbed or laps they've swam, but how to improve every movement.
Dubbed the "Siri of Sweat" when they launched the world's first next generation fitness device in 2014, Moov smashed crowdfunding records by attracting $1 million in just two weeks. Now, MOOV NOW™ is available for pre-order with even more advanced technology, a six month lasting battery, and a sleeker design.
The company's latest wearable, the MOOV NOW™, not only tracks activity and form while exercising, but also provides real-time audio and visual guidance on all a range of activities in a one app experience.When running, the MOOV NOW™ advises when to land softer, shorten stride, or pick up the pace; the swimming programme provides automatic lap, stroke, and turn breakdown and the cycling programme monitors speed, distance, cadence, elevation and provides gear coaching. The 7-minute workout and cardio boxing programmes provide an interactive experience ensuring users work to their full potential.
The MOOV NOW™ has a brand new design, smaller size and ultra-comfortable strap. It is so small, light and unobtrusive people will barely notice they're wearing it. They just have to strap it on their wrist or ankle, throw on their headphones, and kick-off their workout.
See how MOOV NOW™ works by watching the video here.
"The market is saturated with fitness trackers that all do the same thing - passive activity tracking. MOOV NOW™ goes beyond basic data, and coaches users through every swim, run, training session and more," said Meng Li, co-founder and CEO of Moov. "Since the launch of our original product, which is still unsurpassed in terms of its coaching experience, we've amassed over a year's worth of data for even more precise and intelligent workout analysis, and we're excited to introduce MOOV NOW™ as the next level of personal training."
Features and Benefits of MOOV NOW™:
● Unparalleled battery life: MOOV NOW™ substitutes rechargeable batteries with a replaceable battery that lasts six months.
● Customisable: MOOV NOW™ is available in Aqua Blue, Fusion Red, Blizzard White and Stealth Black colours.
● Lightweight, streamlined design: The band is breathable and light.
● Seamless suite of workout programs and levels: MOOV NOW™ is compatible with the original 12+ programs and 200+ variations and levels of Run & Walk, Swimming, Cycling, Cardio Boxing and 7 Minutes+ Workout apps, plus more programs such as Spinning and Tabata bodyweight workout will be coming soon to the Moov app.
● Affordable: Compared to competitor models that charge upwards of $150, MOOV NOW™ 's early bird price for a limited quantity costs just $59.99 (approx ￡45), making advanced coaching far more accessible.
● Stand-alone daily activity and sleep tracking.
● The new app will support 3rd party heart-rate monitors.
● Real-time connect and compete feature will be included in the new app to keep you motivated.
MOOV NOW™ will retail for $99 (approx ￡64), but will be available for pre-order at an accessible price of only $59.99 (approx ￡45) for a limited time and will ship in Autumn 2015. To purchase MOOV NOW™, please visit: www.moov.cc
About Moov:
Moov is dedicated to helping you improve the quality of your everyday workout. By combining artificial intelligence and gameplay into wearable devices, Moov is fitness training taken to the next level. Advanced motion sensors read your body's form, while Moov syncs with your smartphone to give you real-time feedback and coaching instructions that can help improve while you exercise. Based out of San Francisco, CA, Moov incorporates sport science research from Harvard and Stanford and is designed to help professionals and beginners alike. Now you can get the most from every workout, so you can train harder and faster without having to compromise results. For more information, please visit www.moov.cc.
