PRESS RELEASE
The UK's leading department store Selfridges has joined with TP Vision UK to launch the unique Philips DesignLine TV launching in store on Friday 24th May. A revolution in TV design that replaces the universal separate TV set and stand with a single, floor standing, frameless piece of glass.
The Philips DesignLine TV was designed with contemporary interiors in mind and with a theme of lightness and transparency. In standby mode the TV's frameless glass front displays a smooth, translucent flow from black opaque to transparent.
Switched on, the angled design and graded glass panel combine with the 3-sided Ambilight feature - which projects light to match the on-screen images from the edges of the set - to give the screen a magical floating effect impression and creating a truly immersive experience. the set is angled - adjustable between 0 to 10 degrees - and has been uniquely designed to ‘rest' or lean against the wall using a specially designed bracket.
Commenting on the new DesignLine TV Rod White, Senior Creative Director at TP Vision said: ‘By consciously designing a system which offers implicit performance, but in a language focused on interior context we can make the TV a true Object of Desire'.
Richard Jones, Selfridges Technology Buyer comments "The stunning 55" DesignLine TV from Philips is a revolution in TV design, its single glass design will become an icon of its time. Performance and features are equally eye-catching, as is the price.
Top-class picture quality
The Philips DesignLine series was also designed to provide superb picture quality. The front sheet of glass sits on a class leading LED/LCD screen, which is powered by a high-performance dual-core processor with the Perfect Pixel HD engine inside - the most powerful picture processing currently available on the market.
Features:
- 1400 Hz Perfect Motion Rate provides superb motion sharpness.
- Micro Dimming and Local Contrast features combine to improve the screen's superb intrinsic contrast even further.
- 3D Max uses active 3D technology in combination with the high-speed display to create a great 3D viewing experience in Full HD resolution
- The DesignLine mounting bracket has been designed to give complete installation flexibility by also offering the option of wall hanging or mounting the set parallel/flat to the wall.
Philips DesignLine TV costs £2800.00 available in Selfridges London and Selfridges.com.
