Power, Temperature and Noise
The sample card initially hits around 300W then scales frequency and wattage back in the next 10 seconds, as alluded to earlier. We're showing the long-term power consumption as befitting a 3,584-core GPU running at circa 1,500MHz
The standard cooler isn't the best at maintaining low temperatures.
Or noise for that matter. We'd love to see Titan X equipped with a cooler such as the MSI Gaming X or EVGA SC 3.0. That isn't going to happen.