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Dell teases Surface Studio AiO rival at Adobe MAX conference

by Mark Tyson on 3 November 2016, 12:31

Tags: Dell (NASDAQ:DELL)

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Microsoft's Surface Studio launch last week provided a pleasant surprise addition to its hardware range. The major attraction at the New York Surface event was Microsoft's first AiO computer and it took the Surface range further into the creative sphere, spearheading the Windows 10 Creators Update initiative.

We are expecting Surface Studio influenced third party AiO designs to arrive, just like hybrids and 2-in-1s became rather popular after the first Surface devices became available. This week Dell has already been seen to be demonstrating an all new AiO that shares some of the Microsoft Surface Studio's best qualities.

At the Adobe MAX conference @SurfaceProArtist (via Windows Central) spotted Dell teasing its new creator-focused AiO PC. A 90 second video clip revealed the key design aspects of Dell's creator AiO. In some ways it went further than Microsoft's effort: as well as a large main display, Dell has replaced the keyboard area with a large touch screen.

The Dell's main display is 'borderless' except for the bottom bar which is packed with speakers and dual-cameras (possibly depth sensing) while the touch surface display showed off various artistic controls including a digital clipboard as part of a soft-keyboard. Furthermore, a Surface Dial-like device is seen in use on the display for granular control of various artistic parameters.

Dell's video segment closed with the strapline "Welcome to your new workspace," followed by "Coming soon." We don't have any more precise indications of launch time for the new creative Dell AiO, or any pricing details.



HEXUS Forums :: 9 Comments

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They better be selling it for less than the Studio because theirs is substantially less desirable. I wonder if Dell saw the Studio video and thought crap, why now.
The price of the Studio is ridiculous. Don't get me long it looks great but at those kind of price brackets you're only hitting a small part of the market in my opinion.
MrHornsby
The price of the Studio is ridiculous. Don't get me long it looks great but at those kind of price brackets you're only hitting a small part of the market in my opinion.
A Wacom 27QHD is £1900 on its own and its not even 4K or 5K. Thats ignoring the PC to go with it. I think you don't understand how much this niche stuff costs when you don't sell to everyone. A Studio is around £2500 to £3500, thats £600-1600 for a PC, really not that bad.
MrHornsby
… at those kind of price brackets you're only hitting a small part of the market in my opinion.

Well, yes, obviously. The Studio clearly isn't a mass market product - it's a niche product. For the people who have the use case it addresses, it probably looks dirt cheap (as Gunbuster's already pointed out). So I'm not really sure what your point is? “Microsoft's niche product doesn't address much of the market” is a bit of a redundant statement…!
It looks like a really good idea, it adds additional creative capabilities and will improve workflow.

Said the person who within a month will bury it at the back of the IT equipment cupboard or leave it on a dusty desk for the intern to run MS Office.

In my mind, this is the real target market.