AVG is a hugely popular anti-virus (AV) solution. According to the company website it is used in protecting "over 200,000,000 active users". A lot of those users may rely on the free version of the software, which has garnered many favourable reviews over recent years. But it must be tricky to make money providing a popular AV solution, with good performance, in some ways its cannibalising your own market.
In the controversial new policy segment entitled 'What do you collect that cannot identify me?' AVG says that it collects "many types of data, called non-personal data that does not personally identify you." Beyond the data about you using AVG products and services, the following (non-exhaustive) examples of what might be recorded are given:
"We collect non-personal data to make money from our free offerings so we can keep them free, including:
- Advertising ID associated with your device;
- Browsing and search history, including meta data;
- Internet service provider or mobile network you use to connect to our products; and
- Information regarding other applications you may have on your device and how they are used."
AVG will seek to anonymize information in your browsing history that might identify you. Unfortunately, as well as the above, AVG says it will share "certain personal data" with affiliated partners, search providers and resellers.