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Samsung unveils its first Mirror and Transparent OLED displays

by Mark Tyson on 10 June 2015, 10:06

Tags: Samsung (005935.KS), Intel (NASDAQ:INTC)

Quick Link: HEXUS.net/qacr4p

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Samsung is at the Retail Asia Expo 2015 this week, at the Hong Kong Convention and Exhibition Centre. The South Korean electronics giant is showing off some "dazzling state-of-the-art" OLED displays it thinks might be particularly useful in retail environments. No, it's not more curved and bendy displays, but transparent and mirrored OLED displays on show this week.

At the retail exhibition Samsung are pitching the use of the transparent and mirror displays in the retail environment. It says that when these displays are combined with an Intel Real Sense camera and the right software "a visually compelling, interactive closet or 'self-modeling' wardrobe is created that can enable consumers to virtually 'see' clothes or other retail items from an extremely realistic, customized perspective." The 'virtual fitting room' can be used for customers to see themselves wearing the items they are interested in buying, even if the item is out of stock. Department store Chow Sang Sang will be one of the first to trial the virtual fitting room system.

In another application of the its own and Intel's technology Samsung demonstrated what it calls the Automobile Real Sense Solution. This system uses the Transparent OLED displays to show pertinent information and cars with various optional extras and accessories included/omitted.

The Samsung Mirror OLED display offers greater than 75 percent reflectance level – that's at least 50 percent higher reflectance than competitive mirror LCDs says Samsung. It also offers a greater colour gamut, high contrast ratio and fast response time.

Samsung has managed to boost the image quality of its Transparent OLED display to similar heights. Compared to alternative LCDs its new monitor offers a substantially higher colour gamut, increased transmittance and better viewing angles. Competitor transparent LCD displays only offer around 10 per cent transparency levels, says Samsung, while this new Samsung OLED model boosts that figure fourfold.



HEXUS Forums :: 12 Comments

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Bring it into the domestic space. Having a TV that is a mirror when not in use is so much nicer that having a big black screen on the wall
cjs150
Bring it into the domestic space. Having a TV that is a mirror when not in use is so much nicer that having a big black screen on the wall

I can't help wondering how dark the blacks would be though if it achieves 75% reflectance? I don't even like glossy monitors.
Brian224
cjs150
Bring it into the domestic space. Having a TV that is a mirror when not in use is so much nicer that having a big black screen on the wall

I can't help wondering how dark the blacks would be though if it achieves 75% reflectance? I don't even like glossy monitors.

Still early days. I imagine the price of this will be similar to the first 4k screens a few years back. Give this tech 3 years or so and it'll be priced nicely and manage much better colours.

I have to agree though, my immediate thought was how amazing it would be to have a mirror on the wall instead of a dull, black box on the wall when the TV is off. Might get annoying if someone wants to do their hair while GOT is on though.
Things like the news being in your bathroom mirror in the morning etc would be cool. Still have to run power wires absolutely everywhere though for stuff like this.
evs
Things like the news being in your bathroom mirror in the morning etc would be cool. Still have to run power wires absolutely everywhere though for stuff like this.

It would allow for spaceballs style communications. Hail president skroob!