The press release
PRESS RELEASE
28 September 2006
Intelligent control of
calls and music through your watch
Bluetooth™ Watch MBW-100 – Yet more innovation from Sony Ericsson to add extra dimensions to your mobile life
September 28 2006, London - Sony Ericsson today launches the innovative and stylish Bluetooth™ Watch MBW-100. The MBW-100 is the must-have mobile phone accessory for people who enjoy using the latest technology to stay connected to the world around them. It has sleek lines, classic looks, a distinguished presence and represents a first as a mainstream Bluetooth™ fashion accessory from a mobile phone supplier. Crafted from high quality stainless steel with a silver facia, the analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of approximately EUR 300.
Handle your calls with stylish discretion
Designed in partnership with watch industry leader Fossil, the MBW-100 allows a whole new way of looking at your mobile phone and you start by leaving your phone in your pocket. A stylish OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call, meaning you can remain in control of your calls in the utmost discretion.
Save time by keeping in greater control
Most of us cannot do without the indispensable tools for our busy lives – our wallet, our keys, our mobile phone and the watch on our wrist. By adding control of your calls and music to your watch, as well as notification of text messages and a clever out-of-range notification when you are separated from your phone, the MBW-100 helps you become more efficient in your daily communication. It also makes listening to music simpler by allowing you to play, pause and skip to the next track in your phone’s musiBluetooth™ Watch MBW-100c player. So, leaving your phone in your pocket and letting your watch become more than just a time keeper, means control is always to hand.
Facts and Figures for Bluetooth™ Watch MBW-100:
Kit contents:
Bluetooth™ Watch MBW-100 – Yet more innovation from Sony Ericsson to add extra dimensions to your mobile life
September 28 2006, London - Sony Ericsson today launches the innovative and stylish Bluetooth™ Watch MBW-100. The MBW-100 is the must-have mobile phone accessory for people who enjoy using the latest technology to stay connected to the world around them. It has sleek lines, classic looks, a distinguished presence and represents a first as a mainstream Bluetooth™ fashion accessory from a mobile phone supplier. Crafted from high quality stainless steel with a silver facia, the analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of approximately EUR 300.
Handle your calls with stylish discretion
Designed in partnership with watch industry leader Fossil, the MBW-100 allows a whole new way of looking at your mobile phone and you start by leaving your phone in your pocket. A stylish OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call, meaning you can remain in control of your calls in the utmost discretion.
Save time by keeping in greater control
Most of us cannot do without the indispensable tools for our busy lives – our wallet, our keys, our mobile phone and the watch on our wrist. By adding control of your calls and music to your watch, as well as notification of text messages and a clever out-of-range notification when you are separated from your phone, the MBW-100 helps you become more efficient in your daily communication. It also makes listening to music simpler by allowing you to play, pause and skip to the next track in your phone’s musiBluetooth™ Watch MBW-100c player. So, leaving your phone in your pocket and letting your watch become more than just a time keeper, means control is always to hand.
Facts and Figures for Bluetooth™ Watch MBW-100:
Kit contents:
Bluetooth™ Watch
MBW-100
Charging Clip
Standard Charger
User Guide
Exclusive Box
Charging Clip
Standard Charger
User Guide
Exclusive Box
Facts:
Weight: 187.5g / 6.61oz
Color: Silver. Also black in limited
edition exclusive variant
Color: Silver. Also black in limited
edition exclusive variant
Analogue Bluetooth™ watch:
Technically innovative,
but with classic watch design
Stainless steel: allergy safe
Mineral crystal scratch resistant
Antiglare coating, effectively reducing the reflection in the glass
Discreet yet clear OLED display
Quartz movements for exact time keeping
Solid wireless link to phone: Bluetooth™ 2.0
Water resistant up to 30 m
Stainless steel: allergy safe
Mineral crystal scratch resistant
Antiglare coating, effectively reducing the reflection in the glass
Discreet yet clear OLED display
Quartz movements for exact time keeping
Solid wireless link to phone: Bluetooth™ 2.0
Water resistant up to 30 m
Time indicator:
Analog and digital from
phone
See who is calling: Caller ID in display
Reject/mute call through watch
See who is calling: Caller ID in display
Reject/mute call through watch
Also features:
Discreet call handling
Convenient control of phone’s music player: Play, pause, next track
SMS/MMS message alert
Out-of-range warning
Battery indicator
Auto pairing™
Standby time:
Bluetooth™ functionality: up to 7 days
Analog time keeping: up to 7 additional days
Weight:
187.5 gr/6.61oz
Compatibility (full functionality):
Sony Ericsson K610, K610i, K618, K790, K800, V630, W710, W850, Z610, Z710. For further information, please see http://www.sonyericsson.com.
Developed in coordination with Fossil:
Thorough knowledge of
watch technology
World leader in fashionable watch design and watch technology
World leader in fashionable watch design and watch technology
The Bluetooth™ Watch MBW-100 is the latest in a long line of innovation in Bluetooth™ technology from Sony Ericsson. From the first commercial Bluetooth™ headset from Ericsson, through the remote control car CAR-100 to voice dialing and Auto pairing™, Sony Ericsson’s commitment to innovation in mobile phone accessories in order to energize user experience is clear.
About Sony Ericsson
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrates the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November. For more information on Sony Ericsson, please visit http://www.sonyericsson.com
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.
