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Sony finally launches its tablet offering

by Scott Bicheno on 31 August 2011, 18:03

Tags: Sony (NYSE:SNE)

Quick Link: HEXUS.net/qa63g

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Taking its time

Sony has received some criticism for being so late to the tablet party but, given how other non-Apple entrants to that market have fared (ahem, HP), it's hard to fault the consumer electronics giant for waiting until it felt it had something worth launching.

But with a year and a half to think about it, we think Sony might have come up with a better name than ‘Sony Tablet'. Nonetheless, that's what it has stuck with, and the two distinct models are given the postscripts ‘S' and ‘P'.

The basic hardware designs don't seem to have changed since Sony first teased these products back in April.  Both use NVIDIA's Tegra 2 SoC, with ‘S' being the 9.4 inch screen version and ‘P' being the twin 5.5 inch screen version. The Wi-Fi-only version of the ‘S' will be available at the end of September, with the 16GB one costing $500 and double the storage for an extra hundred bucks.

The ‘P' will only come in a 3G variety and, together with the 3G version of the ‘S', we'll have to wait until November to get some of that action. No pricing has been revealed for these, but typically the addition of 3G has cost around $130 in other tablets. The Wi-Fi-only versions will come with Android 3.1, while the 3G ones will be Android 3.2.

They will all, of course, come with as many bits of unique Sony software and services as it can cram in, including touch-screen technologies, Sony cloud entertainment services, PlayStation gaming, and cross-device connectivity with other Sony and DLNA devices.

 

 



HEXUS Forums :: 8 Comments

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...The pile of unsold tablets are in the second door on the left, take a seat in there. If you're still waiting in there after 6 weeks, move into the adjacent room which at the moment it's reserved for HP tablets. Firesale you say? No, I'm not familiar with that term.
cameronlite
...The pile of unsold tablets are in the second door on the left, take a seat in there. If you're still waiting in there after 6 weeks, move into the adjacent room which at the moment it's reserved for HP tablets. Firesale you say? No, I'm not familiar with that term.
I guess by that you mean that they're not exactly bargain priced - although I'll reserve judgement until I see the £ price. Looks like Sony haven't learned the lesson that the only company that can get away with Apple-style "premium" pricing is Apple.

Hopefully they'll realise the mistake for the UK and, more importantly, decide to go for very aggressive pricing for the "P". Reason being is that I think the "S" is merely another 'droid tablet (yawn), but the "P" could be something worth looking at - since I'm guessing the form factor would be ideal for a pocketable device (which the iPad, Iconia, Xoom, Galaxy Tab, etc aren't).
crossy
I guess by that you mean that they're not exactly bargain priced - although I'll reserve judgement until I see the £ price. Looks like Sony haven't learned the lesson that the only company that can get away with Apple-style "premium" pricing is Apple.

Hopefully they'll realise the mistake for the UK and, more importantly, decide to go for very aggressive pricing for the "P". Reason being is that I think the "S" is merely another 'droid tablet (yawn), but the "P" could be something worth looking at - since I'm guessing the form factor would be ideal for a pocketable device (which the iPad, Iconia, Xoom, Galaxy Tab, etc aren't).


It's been going on for years though. I think Apples success = quality marketing + stupid competitors.

They lack the ability to actually step back and realise 'we can't beat them, we can't join them, so lets undercut them'
They may be onto something with the folding twin screen version,
best of both worlds...

Tablets etc are too big to carry in your pocket, phones have too small a screen for extended reading (even with modern high res).

I still find their P-series laptop/netbook fantastic and it's pretty unique - smaller and better screen than netbooks - but again that was massively overpriced from the start.
mikerr
They may be onto something with the folding twin screen version,
best of both worlds...

Tablets etc are too big to carry in your pocket, phones have too small a screen for extended reading (even with modern high res).


I doubt it, somebody at work is going to buy a £15 phone and an iPad 3 with 3g. He intends to take both with him EVERYWHERE. You can't compete with this level of utter stupidity.