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AMD announces Polaris pricing - $199 for RX 480

by Tarinder Sandhu on 1 June 2016, 03:01

Tags: AMD (NYSE:AMD)

Quick Link: HEXUS.net/qac3f6

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AMD is today announcing a few high-level details on its upcoming Polaris graphics architecture.

Raja Koduri, senior vice president of the Radeon Technologies Group, used his Computex press conference to whet the appetites of enthusiasts.

First off, the premier Polaris chip for the time being, Polaris 10, is being productised as the Radeon RX 480. To be made available from June 29, the RX 480 is set to cost from $199 in select configurations - a stock-clocked 4GB card from one AIB being our guess.

This is not a big, high-end chip. Rather, AMD is targetting a larger slice of the market through aggressive pricing. What we really need to know is how the specifications correlate with pricing. Fortunately, Koduri offered some performance insight by providing said specs.


RX 480 has 36 Compute Units - we can't yet tell you how many shaders in each CU, or the speed of each - uses a 256-bit memory bus with Samsung memory operating at 8Gbps, and has either 4GB or 8GB memory.

Raja did go on to say that the RX 480 will have over 5 TFLOPS of single-precision performance and 256GB/s of bandwidth, meaning that the vital specs are between the incumbent R9 380X and R9 390 GPUs, albeit at a 150W TDP made possible by a move to a 14nm manufacturing process.

AMD is making a big push for VR with this new range of graphics cards. The killer feature, going by the specs, is the price. RX 480 doesn't compete with the GTX 1070, of course, so it will be interesting to see how the $200-$250 market shakes out in the next few months.



HEXUS Forums :: 150 Comments

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Ooh, this looks promising. >5TF is pretty much equal to the 390 (assuming memory bandwidth isn't a bottleneck, which it shouldn't be), so this looks like 390 performance for 380X price (200USD in GBP + VAT = ~£170). The power usage is a little concerning, the 1070 does considerably more on 150W

Aren't we meant to get an AM4 update today as well? Odd that the embargoes would run at different times
So with aftermarket cooler and taxes we are looking at almost 260-280$ card with 4GB VRAM? Even it is 8Gb still the problem is AMD Failed to deliver again. I'll wait till all the benchmark results pour in.
hexus
This is not a big, high-end chip
Then why have they called it RX rather than R7 or perhaps R8 in keeping with their establish performance categories? RX (10) implies it's a whole step above the R9 products :/ We don't need yet more confusion from AMD.

However, very nice price. Just what a lot of people are looking for.
Q: Hex, do any of your writers/editors have any positions in nVidia stock or sponsored in any way by nVidia?

(I think it would be worthwhile being a little transparent so your readership is aware)
Xlucine
Ooh, this looks promising. >5TF is pretty much equal to the 390 (assuming memory bandwidth isn't a bottleneck, which it shouldn't be), so this looks like 390 performance for 380X price (200USD in GBP + VAT = ~£170). The power usage is a little concerning, the 1070 does considerably more on 150W

Aren't we meant to get an AM4 update today as well? Odd that the embargoes would run at different times

Benchmarks I've seen elsewhere suggest the performance is around Fury X/GTX 980 level, but more importantly for AMD when run in crossfire these things outperform the GTX1080 for two thirds of the cost. Assuming it's HBM memory I don't think it will be a bottleneck, the Fury's handled 4K rather well despite only having 4GB.