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Nvidia takes axe to GeForce GTX 780 and GTX 770 pricing

by Tarinder Sandhu on 28 October 2013, 13:00

Tags: NVIDIA (NASDAQ:NVDA)

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In a move that's not wholly surprising given AMD's Radeon R9 290X launch last week and serving as a tacit understanding that its comparable GPUs do not currently offer as much value for money, Nvidia has just announced it is delivering much-anticipated price cuts to the GeForce GTX 780 and GTX 770 GPUs. The cuts are due to be active by 1pm tomorrow.

Quoting prices in US dollars, the GTX 780 will drop from $649 to $499 and the GTX 770 from $399 to $329. Given that both GPUs have near-perfect exchange-rate correlation presently, one would expect the cheapest boards from each family to drop to £375 and £250, respectively, though it's likely both will be a touch more expensive as retailers try to increase margin.

Such a move puts the GTX 780 below the AMD Radeon R9 290X, and the GTX 770 very much in the financial crosshairs of the Radeon R9 280X. Nvidia believes it will offer still more value because the GTX 780/770, if purchased from authorised retailers, are bundled with redeemable codes for the following triple-A games, Batman: Arkham Origins, Splinter Cell: Blacklist, and Assassin's Creed IV: Black Flag.

And adding further spice to this announcement, Nvidia has revealed November 7 as the launch and general availability date for the GeForce GTX 780 Ti. We're still waiting on specifications, but we do now know that it will cost $699 (£550?) in reference form.

What do you think? Has Nvidia done enough to quieten the ever-increasing Radeon threat? Will the upcoming R9 290 (non-X) further upset the status quo? Do let us know your thoughts in the comments facility below.

Update

It seems as if enthusiastic etailers have already jumped the gun. For example, partner-overclocked GTX 780s are now available for £399.99 and also-overclocked GTX 770s £239.72, both from Scan.co.uk.



HEXUS Forums :: 32 Comments

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If the exchange suggestions are correct then i think it makes the 780 look like a much better value GPU.
Scan [scan.co.uk] has all of them now listed at £400-500 making it at this very moment prob a better purchase than these reference 290X cards which are running loud and hot.

But then again I'm waiting to see what the 780ti is and also what difference Mantle is going to make come December when they release the BF4 patch... they are promising a 20-30% increase in performance which is HUGE... if its true then it would look like Mantle might actually take off however if its only a 3-5% increase I can't see dev's getting all that interested that quickly.
The price drop is targeted towards the R9 290. That is coming in at around £325 to £375 it seems.

Looking at what Gibbo has said over on OcUK its within 10% of the R9 290X and overclocks further on even the stock cooler.
Good point! Bear in mind though, although added performance is obviously awesome, I would have thought the biggest thing, from a developers point of view, would be that it offers a much easier path of transition onto/from the consoles. AMD have potentially addressed one of the biggest problems with PC games in the past few years and that is poorly optimised ports.
Biscuit
Good point! Bear in mind though, although added performance is obviously awesome, I would have thought the biggest thing, from a developers point of view, would be that it offers a much easier path of transition onto/from the consoles. AMD have potentially addressed one of the biggest problems with PC games in the past few years and that is poorly optimised ports.

Over on OcUK,people are proclaiming the death of the AMD R9 series. I wonder what happens when the R9 290 drops and the non-reference cards start appearing in the next month or so??

After all the GK110 is 565MM2 and Hawaii is 438MM2. Sure AMD bundles 1GB more of VRAM and probably has a slightly more complex PCB,but I do get the impression they are well placed to fight a price war with Nvidia.

Moreover,if the reference cards are doing quite well against the GTX780 and Geforce Titan and are not boosting to highest clocks due to the cooler,what happens when the non-reference cards with better cooling replace the reference ones?? Are the MK2 R9 290 and R9 290X cards going to have even better performance??