facebook rss twitter

NVIDIA rolls out GeForce GTX 660 OEM without fanfare

by Tarinder Sandhu on 22 August 2012, 17:06

Tags: NVIDIA (NASDAQ:NVDA)

Quick Link: HEXUS.net/qablcf

Add to My Vault: x

NVIDIA's release of the GeForce GTX 660 Ti last week represented an obvious, straightforward move into shoving its high-end Kepler GPU architecture into a chip with a lower price. Differentiated from the GTX 670 by losing some backend muscle and now available for £230 from selected retailers, stock-clocked cards are a reasonable bet.

The next product to receive the Kepler architecture makeover will be the GeForce GTX 660 (non-Ti). Rumours have previously suggested that this upper-midrange card is to ship with a cut-down die, and not just another hobbled GK104 part that's used in all of NVIDIA's premium consumer GPUs.

But these rumours of a pared-down die designed primarily for this segment are seemingly at odds with NVIDIA's own information. You see, the firm has published specifications of a GeForce GTX 660 OEM part on its site, and the consensus is that it's powered by an increasingly-castrated GK104 die.

GPU GeForce GTX 680
(2GB)
GeForce GTX 670
(2GB)
GeForce GTX 660 Ti (2GB, 3GB) GeForce GTX 660
(1.5GB/3GB)
Die codename Kepler GK104 Kepler GK104 Kepler GK104 Kepler GK104?
DX API 11.1 11.1 11.1 11.1
Process 28nm 28nm 28nm 28nm
Transistors 3.54bn 3.54bn 3.54bn 3.54bn?
Die Size 294mm² 294mm² 294mm² 294mm²?
Processors 1,536 1,344 1,344 1,152
Texture Units 128 112 112 96
ROP Units 32 32 24 24?
GPU Clock (MHz) 1,006 (1,058) 915 (980) 915 (980) 823 (888)
Shader Clock (MHz) 1,006 (1,058) 915 (980) 915 (980) 823 (888)
GFLOPS 3,090 2,459 2,459 1,896
Memory Clock (MHz) 6,008 6,008 6,008 5,800
Memory Bus (bits) 256 256 192 192
Max bandwidth (GB/s) 192.3 192.3 144.2 134
Power Connectors 6+6 6+6 6+6 6-pin
TDP (watts) 195 170 150 130
GFLOPS per watt 15.84 14.46 16.39 14.58
Current MSRP $499 $399 $299 $249?

Going along with the notion that the OEM card mirrors a retail GPU's specification, which is a reach, NVIDIA looks to chop another SMX unit - dropping from a possible eight to six - thus diminishing cores to 1,152 and texture-units to 96. Frequencies are knocked down to 823MHz core and 5,800MHz memory, with the latter interfacing at a 660 Ti-like 192 bits.

Conjecturing somewhat, the GTX 660 should perform at around 80 per cent of the speed exhibited by GTX 660 Ti, with the exact performance ratio dependent upon gaming title. Assuming this comes to pass, GTX 660 will fight it out against AMD's price-cut Radeon HD 7850/70, currently available from £150 or so.

Lower performance is married to a lower TDP of 130W, too, enabling NVIDIA to release this card with a single 6-pin PCIe connector - GTX 660 Ti probably could, but NVIDIA doesn't take the chance, especially when the card can draw more when its Power Target is raised. GTX 660 (OEM) also arrives with a standard dual-slot form factor and four-display output common on decent Kepler cards.

Of course, the retail GTX 660 could simply be using the most-complete implementation of a mid-range die, one equipped with a maximum six SMX units. All will be revealed in the coming days and weeks, we're sure, so the mid-range graphics space is about to get interesting all over again.



HEXUS Forums :: 8 Comments

Login with Forum Account

Don't have an account? Register today!
Still on GK104!

Different specs to what have been suggested for the retail version.
This sounds better than the alleged retail specs, which would be odd, but maybe the old rumours were false.
http://forums.hexus.net/graphics-cards/255093-geforce-gtx-660-oem-specifications-released-retail-based-gk106.html

:p

There is blurred picture of what is supposedly a GK106 based retail card. AFAIK,supposedly the person who did the leak has been accurate in the past.
What I find odd is that a smaller Kepler die exists for the GT640 - a 384 core part w. 128bit memory interface. So why have they introduced a bottom end chip and a top end chip, but still nothing in the middle? Very confusing…
Well GK107 is a joke and I'm beginning to wonder if they masked its real performance by saddling it with DDR3 :p

The obvious answer would be…GK106 wasn't good good enough. Nvidia chips historically don't scale down very well and this is probably why GK106 was canned. Nvidia won't release anything that “loses” vs it's supposed competitor, and if GK106 couldn't beat the 7870 with similar die size (which seems very likely - it probably couldn't beat the 7850), then they'd fall back on their larger die size strategy in order to keep their mindshare.
Jimbo75
Well GK107 is a joke and I'm beginning to wonder if they masked its real performance by saddling it with DDR3 :p

Theoretically there's an OEM version with GDDR5 - would be interesting to see what performance was like. Certainly Nvidia's low-mid-range cards since 9600GT have been poor, gaining little performance if any between generations. It's always been down to the GTX x60 and higher to push performance. Although the same could be said of AMD; the 4770, 5770/6770 and 7770 have shown only minimal performance gains. It's almost like both companies hit a level of performance that they decided was “enough” for a particular market segment, and haven't bothered improving at that end of the market since…