AMD's Radeon department is either being particularly generous or it's feeling the pressure being exerted by NVIDIA's rival GeForce.
We've a feeling it's the latter, but either way there's good news for consumers as Team Red is continuing to cut the price of its high-end Radeon HD 7000-series graphics cards.
Following similar price cuts back in April, the manufacturer has confirmed that a further $50 has been trimmed off the MSRP of its Radeon HD 7970, HD 7950 and HD 7870 products.
|Radeon HD 7970||Radeon HD 7950||Radeon HD 7870|
|July MSRP (NEW!)||$429||$349||$299|
As detailed in the table above, AMD's new pricing puts the $429 Radeon HD 7970 into GeForce GTX 670 territory, while the $349 Radeon HD 7950 is positioned to undercut the same NVIDIA card. Radeon HD 7870, meanwhile, now sits at the $299 mark and is expected to go head-to-head with a GeForce GTX 660 Ti in the near future.
Pricing is certainly keen, and AMD's bundled-game promotions aren't doing the Radeon HD 7000-series any harm, either. Right now, HD 7970 and HD 7950 cards are still eligible for the Three For Free offer - which lets buyers download DiRT Showdown, Nexuiz and Deus Ex: Human Revolution for free - and all HD 7870s are also being bundled with a free copy of DiRT Showdown.
A good time to pick up that GPU upgrade you've been contemplating? Perhaps, but if pricing keeps tumbling at this rate, it's going to be a very merry Christmas.