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AMD Radeon RX Vega cards to arrive at SIGGRAPH in July

by Mark Tyson on 31 May 2017, 10:05

Tags: AMD (NYSE:AMD)

Quick Link: HEXUS.net/qadh5x

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At Computex today AMD held a press conference largely hosted by CEO DR Lisa Su. One of the biggest pieces of news concerned RX Vega and its timing. The Radeon RX Vega graphics cards will launch at SIGGRAPH 2017 in LA, which kicks off at the end of July. This article is Vega-centric and will be followed up with one concerning AMD's CPUs and APUs.

Applications demo

At today's press conference Dr Su shared a demonstration the Blender 3D graphics application running on a 16C/32T Threadripper PC system equipped with 4x Radeon Vega Edition GPUs. She showed a complex 3D scene being re-rendered very quickly as the artist panned and moved around the scene. It was explained that 3D artists like to consider many views multiple times in their work, so the combined speed on offer is of great utility, not just some project to get great benchmark numbers.

Radeon Vega Frontier Edition will indeed be the first Vega GPU product to launch and Dr Su said it will be available, on the market, starting from 27th June.

Vega talk by Dr Lisa Su starts from 50 mins onwards

Gaming demo

The final demo of the AMD Computex presentation (from 53 minutes onwards) concerned gaming. This time AMD showed off a PC system, again powered by a Threadripper CPU, but this time with a Dual Radeon RX Vega graphics card setup.

AMD used the above system to play Bethesda's Prey in 4K at ultra settings. Dr Su promised gamers would enjoy "incredible" performance with its newest CPU and GPU combos. Looking at the video on stage some have noted that there was some screen tearing in evidence. It is thought that this issue could be to do with the lack of FreeSync on the stage screen system.

For gamers chomping at the bit for Radeon RX Vega, they will have to wait until the end of July for the SIGGRAPH 2017 in LA for these cards to be launched. Dr Su said the SIGGRAPH event was chosen for the high performance graphics and content creation that the event focuses upon.

Signing off, Dr Su said the next couple of months will be packed with excitement and information about Ryzen, Threadripper, and Vega as various products launch, "the best is yet to come".



HEXUS Forums :: 9 Comments

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Lisa Su
“..our strategy has actually been very very consistent. Our strategy has been to focus on high performance graphics, and high performance computing”

Along with surviving high intensity delays and low reliability product releases. :yawn:
At this rate nVidia could launch their next line up before AMD gets this one out of the door. The 1080 (non Ti) was released in May 2016! That's a hell of a long time to not have any competition against it.
Yes, but how much money did their previous attempts at having a high-end product actually make them?
Fuji probably never broke even (although their stubborn insistence on going HBM just because they helped develop it meant it was going to be max 4GB which was really hard to market).
Hawaii eventually did but got off to poor start although it eventually aged better than GTX780/780Ti. Tahiti (HD7970/HD7950 and R9-280X/R8-280) sold a lot worse worse than GK104 despite being faster and ageing way better (plus the 3GB was a major plus compared to most GTX680/670).

Point being, that even where AMD had the clear perf/price and even the performance crown, Nvidia outsold them massively mostly with parts which are much cheaper to make (in terms of die size and even components as Geforce reference design tend to use cheap PCBs). Even with the HD5000 series where Radeon lead in perf/watt, perf/die-area and perf/price they barely got to 50% market-share.

On some forums you even have Nvidia fans saying they want Vega to launch so that they can by Nvidia parts cheaper. Needless to say, that is not a sustainable attitude.

So it is no wonder that they might consider investing in GPUs as a poor investment compared to pouring all their resources into the Ryzen launch. And even then, Vega as part of Ryzen APUs has a lot more potential and importance compared to Vega as a dGPU.
kompukare
Point being, that even where AMD had the clear perf/price and even the performance crown, Nvidia outsold them massively mostly with parts which are much cheaper to make (in terms of die size and even components as Geforce reference design tend to use cheap PCBs). Even with the HD5000 series where Radeon lead in perf/watt, perf/die-area and perf/price they barely got to 50% market-share.
Considering NVidia has more employees than the entirety of AMD including not only RTG but their CPU and customs division, not to mention 8x the market value, even “barely 50% market-share” is punching well above their weight.
man i wish i could be in the market for a new gaming computer