PRESS RELEASE
Compact 9.6mm form factor with luxurious metallic design and robust reliability
Taipei, Taiwan – Aug.19, 2016 – ADATA® Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched a new premier external hard drive - the HC660. Featuring a luxurious, sandblasted metal design that measures just 9.6mm thick, the grooved enclosure is highly durable. It’s resistant to shocks, scratches, and chipping thanks to an electroplated coating and offers consumers content mobility with easy sharing, multi-OS compatibility and is a practical storage solution. It will be available from mid-September in both 1TB and 2TB models priced at £59 and £105 respectively.
Robust luxury meets ample capacity
The HC660 sets a new standard in external hard drive style and elegance, with its 9.6mm form factor making it roughly the same height as a bare 2.5” hard drive. This is quite an engineering feat considering most external hard drives are much thicker. Compatible with Windows, Mac OS, and Android, the HC660 is offered in 1TB and 2TB models. Thanks to plug n play USB 3.0, users can simply connect the HC660 to a wide range of devices and gain access to extra storage with no complex setup. From work documents to photos, videos, and games, the HC660 makes external storage simple and a stylish joy.
About ADATA
ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit www.adata.com.
