PRESS RELEASE
Amsterdam, 21 December 2015 - New Year’s Resolutions are as much part of the festive season as the Christmas tree and turkey, the cards and gifts. MMD, a leading technology company and brand license partner for Philips Monitors, offers people valuable tools to help them keep their resolutions once the holly and mistletoe are swept away: innovative displays that keep eyes fresh, workplaces neat and tidy and working hours more productive.
Stay healthy
When we talk about staying healthy, it’s easy to forget our eyes. Users spend more time than ever interacting with digital devices such as tablets, phones and desktop displays, and the hours of screen time make eyes work extra hard. A flickering screen will impair concentration and even cause headaches. More seriously, continuous exposure to certain wavelengths of blue light of display devices is shown to increase the risk of age-related macular degeneration (ARMD).
These are exactly the sort of health and wellbeing challenges that people can address with the right choice of display. Philips Flicker-Free technology, which now features in all the latest displays from Philips monitors, regulates the screen to create an ultra-stable picture that keeps eyes fresh even after hours of viewing. And the new Philips SoftBlue technology shifts the blue-light wavelengths to safer ranges. Displays that use this special LED technology reduce light at harmful wavelengths by over 90% - whilst maintaining full colour fidelity and brightness. Users can thus protect their eyes without making their job more difficult because of distorted colours.
Improve wellbeing at work
Having a display that can, for instance, be adjusted to different heights also matters hugely for one’s wellbeing. With the Philips SmartErgoBase, users can tilt, swivel and rotate the display to their preferred position, which helps ease the physical strains of a long workday. As a welcoming side effect, the base reduces cable clutter on the desk for a neater, tidier workspace with more focus and less distraction.
Get organised
If screen content is cluttered and disorganised, the solution might be to move up to the next league in terms of screen resolution. The newest displays offer superfine resolutions with 4K UHD clarity. At 3,840 x 2,160 pixels, Ultra High Definition (4K) resolution packs four times as many pixels per inch of screen as Full HD (1,920 x 1,080) and delivers four times the clarity, enabling users to maintain a tidy, well-structured work screen with multiple application windows or “zones” on their display. This year, Philips Monitors even introduced bigger screen sizes, including 32- and even 40-inch! The viewing experience is simply stunning. Users can get these super-sharp visuals without choosing a screen that would take up most of their desktop space. This year’s Philips displays also respond to the growing demand for super-fine resolutions at sizes as modest as 23.8 inches.
Of course, a change of display on the desk will not ensure that every New Year’s Resolution is kept. Most of it is still up to the individual. But one thing is for certain: with workday tools that genuinely help people focus better, keep their desk organised and improve their wellbeing, there is more time and energy left to do other things that matter. Or simply to enjoy life more.
More information on Philips monitors: www.philips.com/monitors
About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company’s design and development centre is located in Taiwan. www.mmd-p.com
