PRESS RELEASE
Amsterdam, 19 June 2013 - The double-brand strategy of AOC and MMD has proven successful despite the continuing tension in the highly competitive British monitor market. Both brands are subsidiaries of TPV, the world's largest display manufacturer. MMD, brand license partner for monitors of the Philips brand, and AOC were able to increase sales figures by 9 % in the year-to-year comparison. Figures from analyst MEKO show a decrease by 12.9 % in the British market for desktop monitors at the same time. While AOC was able to maintain its market share, MMD achieved a record sales growth for Philips monitors of 50 %, compared to the previous year.
Success against the market trend
According to display market analyst MEKO, MMD with Philips monitors defied the general negative trend in a most remarkable way, selling 50 % more units than in the same period of the preceding year. Thomas Schade, MMD and AOC Vice President EMEA, sees the key to success in the customer-focused approach with true support of the sales forces such as partner programs and marketing campaigns. Also decisive: the continuing determination to introduce innovative display products, for example 21:9 format displays, the USB docking monitor 231P4UPES or the high-resolution PLS monitor 272C4PJKAB from Philips or the gaming monitor g2460Pqu by AOC.
Further growth in prospect
According to Schade, there still is, however, potential for further growth. "The latest figures from MEKO prove that our business model for the monitor market is successful. Other than most manufacturers, we concentrate solely on monitors and true innovations in this segment. We also focus on the needs of our customers, which is reflected positively in the sales figures."
Number two Europe-wide
According to MEKO, AOC and Philips monitors combined are now second in the overall European market, with Philips being the only major brand with a growth in volume on record.
About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV's manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company's design and development center is located in Taiwan.
About AOC
AOC is one of the global top brands in the display market. High quality, first-rate service, an attractive design as well as environmentally friendly and innovative products at competitive prices are the reasons why more and more consumers and distribution partners trust in AOC. The exceptionally broad product range of computer displays has won numerous awards. AOC is a subsidiary of TPV Technology Limited, the world's largest LCD manufacturer. AOC serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams AOC works with all major IT distributors and resellers.
