PRESS RELEASE
Acer's latest advertising campaign follows Tiësto's Personal Assitant, Vernon, using his Aspire P3 to turn into a Superstar DJ.
New York, (May 3, 2013), Acer today announced the launch of its latest advertising campaign featuring the world famous Superstar DJ, Tiësto and his personal assistant Vernon. Continuing the theme from the 2012 campaigns with Kiefer Sutherland and Megan Fox, the new campaign looks at how our characters use their Acer devices to explore beyond limits and to uncover a different side of themselves.
"For us, advertising is a way to complement our products with a great story that reflects what people love about them: the new experiences they make possible," said Michael Birkin, Chief Marketing Officer. "After last year's campaign we were convinced we were headed in the right direction and we wanted to expand on our story-telling approach. So we've gone a bit further this time, giving the Aspire P3 the starring role in a deeper story that encourages people to ‘explore beyond limits' and gives them some new ways to interact with us."
The story focuses on Tiësto's personal assistant, Vernon. We follow Vernon, who's using the new Aspire P3 Ultrabook to do both his day job and to follow his hidden passion of becoming a DJ. His newfound Djing skills come in handy when he has to come to Tiësto's rescue when a live gig temporarily goes wrong.
The global campaign will touch on many people using different touch points, from TV, Print, Out of Home, Social Networks and at retail.
Explore the advert on You Tube soon.
About Acer
Established in 1976, Acer is an information and communication technology company dedicated to the research, design, marketing, sale and support of innovative products that enhance people's lives. Acer's green supply chain delivers environmentally friendly PCs, displays, projectors, servers, tablets and smartphones - tools our customers need to explore beyond limits and experience more. Ranked No. 3 for notebooks globally.(7) Acer employs 8,000 people, and 2012 revenues reached US$14.7 billion. Please visit www.acer.com for more information.
About Tiësto
Tiësto was born on 17th January 1969 in Breda, Netherlands. Real name, Tijs Michiel Verwest, Tiësto is a musician, DJ and record producer of electronic dance music. He is one of the most successful and popular DJ's in the world with over 13 million likes on Facebook, 1.5 million followers on Twitter and 2 million people on Google +. Voted as the number 2 DJ in the world by DJ Mag his celebrity extends beyond just dance music as he sits in both the Forbes Top 100 most Powerful Celebrities and is listed in the Billboard Top 25 Tour Acts.
