PRESS RELEASE
Hook, UK - JUNE 6, 2012: Lenovo (HKSE: 992) (ADR: LNVGY) today announced the worldwide availability of its coveted IdeaPad U310 and U410 Ultrabooks. Powered by the 3rd generation Intel® CoreTM processors, Lenovo's new U Series UltrabookTM devices take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style.
Lenovo Ultrabook devices combine the best features of traditional laptops-powerful processing performance, large storage capacity and rich audio-with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all-day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in a variety of vibrantcolours including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red. Lenovo is making this progressive technology attainable for consumers with competitive prices starting at £599.
"Ultrabooks are an industry game changer that shift not only the way people think about laptop design, but also how much performance technology can be packed into such a thin and light device," said Peter Hortensius, president, Product Group, Lenovo. "Lenovo Ultrabooks free people from having to choose between a device with a productivity-focused user experience and one with a style and design that inspire their creativity. The IdeaPad U Series Ultrabooks embody this convergence and are the perfect tool for consumers to manage every aspect of their digital lives."
The Can Do Everything Book of Do - Ultrabooks
As thin as a small paperback book, the 13.3-inch U310 and 14-inch U410 measure only 0.7-inch (18mm) and 0.83-inch (21mm) thick and weigh just 3.74lbs (1.7kg) and 4.18lbs (1.9kg), respectively. Even with a thin and light frame, these Ultrabook devices offer the performance to handle any mobile computing task with 3rd generation Intel® CoreTM i3, i5 or i7 processors, up to 1 TB of storage; NVIDIA GeForce® graphics and up to nine hours of battery life on the U410; and 500 GB HDD drive and up to seven hours of battery life on the U310. They also feature Dolby® Home Theatre® v4 for intense sound quality and have Intel® Wireless Display (WiDi) technology to project videos and other content wirelessly on any big screen.
Available with 32GB solid state drives (SSD) to cache data, Lenovo's latest Ultrabooks put a stop to slow wait times. Thanks to Lenovo's new Enhanced Experience 3 optimisation for Windows 7 PCs, the new Ultrabooks achieve ultra-fast boot up and quick resume from sleep that's up to 40 percent faster than non-optimised devices. Lenovo Smart Update further amplifies the user experience by enabling the ultra-brilliant U310 and U410 to automatically update email, IM chats and social media messages even when in sleep mode. Watch the product tour here.
"The IdeaPad U310 and U410 Ultrabooks deliver on the next generation mobile computing experience," said Kirk Skaugen, vice president and general manager of Intel's PC Client Group. "Working with Lenovo, we've delivered stunning visuals and amazing performance with our 3rd generation Intel Core processors in exceptionally thin and light designs that meet the needs of today's most demanding mobile users."
To keep doers up and running, Lenovo Ultrabook devices come with a full array of warranty and protection services, whether it's an onsite warranty upgrade, Accidental Damage Protection for when things don't always go right, or a Sealed Battery Warranty to minimize downtime due to battery replacement.
Pricing and Availability
The IdeaPad U Series Ultrabook devices are available for sale in the UK now at John Lewis and from mid-June at other retailers.
The U310 will start from £599 and will be available in Aqua Blue, Cherry Blossom Pink and Graphite Grey. Prices for the U410 will start at £649, which will be available in Sapphire Blue, Metallic Red and Graphite Grey.
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About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company - and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo's business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
