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AMD & Adobe Introduce New 4 & 8K Video Powerhouse

Tags: AMD (NYSE:AMD), Adobe (NASDAQ:ADBE)

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PRESS RELEASE

Accelerated REDCODE RAW 8K Workflows for Adobe Premiere Pro CC with AMD Radeon Pro SSG Graphics

New version of Adobe Premiere Pro CC provides native supportfor AMD Radeon Pro SSG graphics to dramatically accelerate 4K and 8K workflows for popular native camera formats 

SANTA CLARA, Calif. — April 13, 2018 — AMD (NASDAQ: AMD) and Adobe today announced a powerful new solution for demanding 4K and 8K video workflows that enables seamless editing of popular video formats, accelerating the production process while giving editors unprecedented control of their projects using high-resolution, uncompressed footage. Launching at the 2018 NAB Show, the new version of Adobe Premiere Pro CC includes native support for AMD Radeon Pro SSG graphics, the groundbreaking solution designed specifically for video production that combines the extraordinary performance and capabilities of AMD “Vega” GPU architecture with 2TB of NVMe storage integrated onto the graphics card. Together, Adobe Premiere Pro CC and Radeon Pro SSG represent the most compelling solution for high-resolution video production, supporting 4K and 8K footage in popular native camera formats, including ARRI AMIRA, Canon XF and RAW, Panasonic AVC and P2, REDCODE RAW, and Sony XDCAM, XAVC, and RAW. Working directly with these source formats typically requires extraordinary computational performance and memory capacity to decode them in real-time. The Adobe Premiere Pro CC and Radeon Pro SSG workflow reduces the CPU and memory bottlenecks traditionally encountered, allowing editors to do their best work with uncompressed visual fidelity.

“The promise of filming in 4K and 8K has always been about removing creative constraints, about providing more creative control with higher-resolution footage. Unfortunately, those creative ambitions have been sidelined by technology limitations that have made 4K and 8K editing practically impossible,” said Ogi Brkic, general manager, professional graphics, Radeon Technologies Group, AMD. “Today, reality catches up to ambition as Adobe Premiere Pro CC and Radeon Pro SSG deliver the high-resolution workflow you’ve always dreamed of, enabling accelerated editing of a wide range of media, letting creators bring their visions to life in uncompressed 8K glory.”

“Adobe Premiere Pro CC has always been the standard bearer for innovation in editing, introducing 4K, 8K and 360-video workflows to enable editors to expand their capabilities and explore their creativity. Today, through our collaboration with AMD, we’re taking high-resolution editing to a new level in Adobe Premiere Pro CC with support for Radeon Pro SSG,” said Sue Skidmore, head of partner relations for Video at Adobe. “Collectively, Adobe Premiere Pro CC and Radeon Pro SSG represents the ideal solution for 4K and 8K workflows, with software and hardware designed to allow your creativity to shine.”

Most productions today film in high resolution – 4K or 8K – to provide the greatest flexibility in post-production; however there has been no effective way to edit multiple streams of that footage at full resolution. Editors have been forced to do their work with proxy files rather than the original high-resolution footage, transcoding to lower resolutions that are more easily managed by most workstations. With the combination of Adobe Premiere Pro CC and Radeon Pro SSG, proxy files are a thing of the past. Editors can now work with multiple streams of 4K or 8K footage at full resolution in an uncompressed format as smoothly as they could with lower quality proxy files. The solution dramatically reduces CPU utilization and eliminates the burden on local memory, allowing edits to footage while preserving the base cache if anything needs to be reverted or changed, and serves as a persistent cache that can be moved from workstation to workstation as needed without having to reload footage.

Radeon Pro SSG

The Radeon Pro SSG represents a fundamental shift in the science of PC technology, incorporating high-speed, high-capacity NVMe devices onboard the graphics card. It is the first graphics card to offer 2TB of storage specifically for demanding workflows such as high-resolution video, VR, and 360 video stitching. The Radeon Pro SSG harnesses the “Vega” GPU architecture, delivering up to 12.3 TFLOPS of peak single precision compute performance for the most demanding workloads. The card also features 16GB of High-Bandwidth Cache based on the newest, ultra-fast HBM2 Error Correcting Code (ECC) Memory1, and harnesses the revolutionary High Bandwidth Cache Controller (HBCC), the world's most advanced GPU memory architecture. 

Availability

Adobe Premiere Pro CC with native support for Radeon Pro SSG will be available April 3, and the Adobe Premiere Pro CC + Radeon Pro SSG workflow is expected to be supported on validated workstation platforms soon. Those attending the 2018 NAB Show can see the new workflow in action at AMD’s booth, #SL8224, South Hall in the Las Vegas Convention Center.

Supporting Resources

Adobe at NAB 2018

Adobe will showcase powerful new updates to Adobe Creative Cloud, giving video pros the world’s best tools for video editing and motion graphics. The latest release brings amazing new features and faster workflows for color, graphics, audio, animation, collaboration and VR. Highlights include shot comparison, automatic color matching, and intelligent audio and easy rotate view controls for VR content in Adobe Premiere Pro CC; streamlined graphics workflows with master properties to rapidly edit layer properties across compositions in After Effects CC; added efficiency in Audition CC; integration with Adobe Stock for sourcing video footage and Motion Graphics templates; trigger improvements in Adobe Character Animator CC; and easily invite anyone with refined collaboration workflows in Team Projects. Adobe Creative Cloud offers an unparalleled creative ecosystem of interconnected apps and services. NAB attendees can see the latest product demos at the Adobe booth (#SL4610, South Hall in the Las Vegas Convention Center). For more information, visit www.adobe.com.

About AMD

For more than 45 years, AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) websiteblogFacebook and Twitter pages.

1. ECC support is limited to the HBM2 memory and ECC protection is not provided for internal GPU structures.