PRESS RELEASE
Nufront licenses latest ARM Cortex-A15 Processor and Mali-T658 GPU technology to drive innovation and address consumer demand for advanced features
CAMBRIDGE, UK & BEIJING, CHINA - 24 SEPTEMBER 2012 - Nufront, a leading Chinese fabless semiconductor company, and ARM today announced that Nufront has broadened its portfolio of ARM technology with licenses for the ARM® CortexTM-A15 MPCoreTM Processor and ARM MaliTM-T658 Graphics Processing Unit (GPU). Access to the advanced intellectual property (IP) from ARM will enhance the scalability of Nufront's next generation application processor designs, delivering powerful 3G-ready solutions to OEMs for smartphones, tablet computers and smart-TVs. This will address demand from consumers for smart, connected devices that feature the performance and battery life required for advanced features, such as 3D graphics, visual computing, augmented reality and voice recognition.
"Consumers today demand an unprecedented computing experience, and our customers need to offer them a wide range of products and solutions that meet or exceed their expectations," said Rock Yang, Marketing Vice President, Nufront. "The new licenses for Cortex-A15 processor and Mali-T658 GPU technology will enable Nufront to broaden our portfolio of capabilities to better address trends we see emerging in mobile products. At the same time, the new technology will allow Nufront to leverage its strengths in the WCDMA baseband market to help mobile OEMS deliver the functions and features for future users needs"
"Consumers are increasingly demanding a more engaging experience via their smart, connected devices. In response, valued ARM partners, such as Nufront, continue to innovate using ARM technology," said Ian Drew, executive vice president, marketing and business development, ARM. "We are delighted that Nufront has extended its portfolio of high-performance, energy-efficient ARM IP to include the Cortex-A15 processor and the Mali-T658 GPU. We look forward to the next-generation of consumer devices based on advanced solutions from Nufront."
The Cortex-A15 processor licensed by Nufront is one of the latest innovations in the Cortex-A series processors. It delivers an unprecedented combination of performance and energy-efficiency to enable highly differentiated consumer product designs. Based on the Midgard architecture, the Mali-T658 GPU is the one of the most advanced solutions in the ARM graphics processor family and builds on proven GPU technology leadership from ARM.
As an ARM Partner, Nufront is also part of the ARM Connected Community®, a global network of over 950 companies with access to a wide variety of resources and aligned to provide optimized solutions based on the ARM architecture.
About NUFRONT
Founded in 2004 by several Chinese overseas returnees from Silicon Valley. Nufront is a highly innovative startup company which had cultivated and made believable success in a broad range of technology including wireless communication system, video search system and digital image processing system. Nufront has extensive partnership in China with industry leading company, first-class Chinese universities and academic institutes. For more information about Nufront see: www.nufront.com
About ARM
ARM designs the technology that is at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM by following these links:
ARM website: http://www.arm.com/
ARM Connected Community®: http://www.arm.com/community/
ARM Blogs: http://blogs.arm.com/
ARMFlix on YouTube: http://www.youtube.com/armflix
ARM on Twitter:
http://twitter.com/ARMMultimedia
http://twitter.com/ARMCommunity
