PRESS RELEASE
AMD charts a course to the next generation of computing fueled by ambidextrous IP portfolios and Heterogeneous Systems Architecture
SUNNYVALE, Calif. - August 28, 2012 - In a keynote address opening the prestigious annual Hot Chips symposium, AMD (NYSE: AMD) CTO Mark Papermaster delivered a vision for the coming "Surround Computing Era", and unveiled new processor architecture details, enabling technologies and design methodologies that will help drive the next era in computing. Surround computing is an extension of pervasive and ambient computing trends and describes an environment where computing technologies are completely natural and seamless parts of daily life.
"Surround computing imagines a world without keyboards or mice, where natural user interfaces based on voice and facial recognition redefine the PC experience, and where the cloud and clients collaborate to synthesise exabytes of image and natural language data. The ultimate goal is devices that deliver intelligent, relevant, contextual insight and value that improves consumers' everyday life in real time through a variety of futuristic applications. AMD is leading the quest for devices that understand and anticipate users' needs, are driven by natural user interfaces, and that disappear seamlessly into the background," said Papermaster during his opening remarks.
Papermaster explained that the Surround Computing Era will rely on robust "plug-and-play" IP portfolios including central processing units (CPUs), graphics processing units (GPUs), fixed function logic, and interconnect fabric. He also unveiled key details of AMD's upcoming "Steamroller" CPU architecture while underscoring the benefits of the industry-standard Heterogeneous Systems Architecture (HSA) that enables software developers to easily assign scalar and parallel compute workloads to the most appropriate compute units, and therefore optimise power.
"The road that leads us to the Surround Computing Era will be no less challenging and every bit as exciting as the 20-year journey in graphics processing that brought gamers from ‘Pong' to today's modern game titles that feature stunning visual realism," Papermaster explained. "It will take an industry movement to complete this journey, and HSA provides the clear path forward to enable this next generation in computing."
Supporting Resources
- See video highlights of Mark Papermaster's Hot Chips keynote here (link will go live shortly after the keynote concludes).
- For more highlights of Mark Papermaster's Hot Chips keynote, as well as highlights from other AMD Hot Chips presenters, please read Mark Papermaster's Hot Chips blog here.
- See video highlights of AMD's presenters at Hot Chips 2012 here (link will go live the evening of August 29th)
About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualisation environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.
