Technology can provide numerous conversation pieces, but few are as intriguing as our buying habits. In particular, it's fascinating to consider why certain brands command a position of strength in our own minds.
My wife's iron - a Morphy Richards Steam Generator - broke down beyond repair the other day and, while she browsed online for a replacement, I noticed a Philips option and automatically spurted out "go for that one, they're good." What brought me to that conclusion? Good question. I don't do a lot of ironing and I've never ever used a Philips iron.
But the seed of trust, obviously, has been planted. I've owned a fair few Philips electronics over the years, they've always been reliable, and when one product did fail, a replacement was sent out under warranty quicker than I could say thanks.
I could name a handful of other brands that I naturally prefer, but let us pass the microphone to you by asking: which electronics brands do you favour? Share your thoughts using the comments facility below.