PureView on Lumia is official and it's coming "very soon", answered Nokia developer relations VP, Richard Kerris, when posed with the question in a recent interview with Neowin.
For those that may have forgotten, PureView is Nokia's unique and very impressive image capture technology that utilises a 41-megapixel sensor and advanced optics to offer exceptionally high-quality 5-megpixel images, with a three-times zoom function that offers quality comparable to an optical zoom, whilst utilising no moving parts.
Recent reviews have pegged PureView's performance as being in-line with several high-end dedicated compact cameras, making it a highly appealing and potentially cost and space saving technology, when posed with the possibility of owning and carrying around two separate devices. Until now, however, PureView has not been paired with the value added features of a mainstream smartphone.
It's looking increasingly likely that PureView will land on Nokia's Lumia line-up in concert with the release of Windows Phone 8. The new mobile OS has received a fair bit of praise for integrating elements of the Windows 8 kernel and offering native C++ support to developers, amongst several other improvements.
The combination of PureView and Windows Phone 8 has serious potential to revitalise Nokia's flagging Lumia sales, by offering strong value for money and an appealing platform for developers. Whilst this writer is a big fan of Android, he can't wait to see what Microsoft and Nokia have to offer towards the year's end.