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Android tablet shipments look to overtake the iPad this year

by Mark Tyson on 13 March 2013, 10:27

Tags: iPad, Samsung (005935.KS), Panasonic (TYO:6752), PC

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The growing throng of Android tablets has been successful in chipping away at the Apple iPad’s dominance. Research house International Data Corp (IDC) has predicted that this year will be the first that Android tablet shipments will overtake those of Apple iPads since the launch of the first iPad in 2010.

Android tablets are available from brands of great repute and from unknowns, in a huge amount of sizes and at an extremely wide range of prices. Arguably some of the cheaper branded Android tablets could be added to a supermarket shopping basket as an impulse buy. It is not surprising that Android tablets are flying off shelves, especially during the holiday seasons, as you can buy something with similar apps and functionality as an Apple iPad for a fraction of the price.

With a bit more cash in the pot there are also Android tablet solutions that are arguably better than Apple’s iPad offerings, with features such as pressure sensitive stylus input or ruggedness/waterproofing and so on. These are still mostly cheaper than the Apple iPad range. So Apple is being attacked on many sides; price, form factors and product feature differentiation. Though Apple’s share of the market may be overtaken it will still have an enviable amount of sales of products with a good profit margin.

In 2011 global tablet market shipments were 72 million, in 2012 there were over 128 million tablets shipped. In 2013 IDC has just upwardly revised its projections from 172 million to 191 million. Supplying nearly half of that market is still a great business (the projected iPad share for 2013 is 46 per cent).

Smaller tablets are currently extremely popular with half of all tablets shipped in Q1 2013 being under 8-inches in screen size.

Slippery smartphone slope

Looking forward, as analysts like to do, the signs are not so good for Apple. A Wall Street analyst is quoted by Reuters, comparing Apple to BlackBerry in terms of how the iPhone is now falling out of favour and Samsung are on the ascendancy. He added that “Historically when handset makers fall out of favor (e.g., the Razr, Blackberry, HTC) they fall faster/further than expected.” The smartphone wars will be in the headlines again very shortly with the imminent Samsung Galaxy S4 release.



HEXUS Forums :: 11 Comments

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The growing throng of Android tablets has been successful in chipping away at the Apple iPad’s dominance. Research house International Data Corp (IDC) has predicted that this year will be the first that Android tablet shipments will overtake those of Apple iPads since the launch of the first iPad in 2010.
Good! Although the Apple fanz are going to argue - possibly with some justification - that some of those numbers are due to these Chinese barely-usable devices running highly restricted or elderly versions of the OS.

What I'd like to see though is some decent Windows8 running stuff come along and take market share from both Apple and Android, since a three-way split strikes me as a lot healthier market than a duopoly.
With a bit more cash in the pot there are also Android tablet solutions that are arguably better than Apple’s iPad offerings, with features such as pressure sensitive stylus input or ruggedness/waterproofing and so on. These are still mostly cheaper than the Apple iPad range.
Asus, Amazon and Samsung - I thank you. (LOL). Actually my Note 10.1 is unarguably more capable than a iPad, yet was considerably cheaper. Sure the iPad has it's "Retina" display, but against that the Note has expandable memory and it's stylus.
Looking forward, as analysts like to do, the signs are not so good for Apple. A Wall Street analyst is quoted by Reuters, comparing Apple to BlackBerry in terms of how the iPhone is now falling out of favour and Samsung are on the ascendancy.
Apple is the new Blackberry - ouch, that's got to hurt.

Going out on a limb I'm going to predict that Samsung won't be able to maintain their commanding lead in Android. There's an increasing amount of disquiet with the amount of control their market position might generate. Plus, and this is important for me, the successes of Samsung have forced others in Android to up their game - e.g. the HTC One X is arguably a match for the S3, and Sony now seem to be quietly gaining word-of-mouth approval. And Asus are still doing some interesting products.

Plus, hopefully Nokia can continue to deliver some nice looking kit at decent prices, in which case I can perhaps see me defecting from Android to Windows Phone.
My only problem with HTC and Sony is that whilst out shopping for a friend recently I was warned off both of them by people for various reasons. Sony because of very high failure rates (software being the prime example) and HTC because of lingering doubts over hardware failures. This is the main reason that I see Samsung doing so well...
crossy
Plus, and this is important for me, the successes of Samsung have forced others in Android to up their game - e.g. the HTC One X is arguably a match for the S3

Except for no SD slot or replaceable battery and locked bootloader...

There's a whole raft of Android tablets in the £150-£200 bracket now which are perfectly serviceable, even the Acer Ikonia B1 at £99 doesn't look too bad (certainly not for that money, although it's a bit stingy on memory)
capt_cornflake
Except for no SD slot or replaceable battery and locked bootloader...

There's a whole raft of Android tablets in the £150-£200 bracket now which are perfectly serviceable, even the Acer Ikonia B1 at £99 doesn't look too bad (certainly not for that money, although it's a bit stingy on memory)

Don't think everybody looks to them as much, but yeah I don't think it is a match. Battery life is supposed to be disappointing too, and with no replaceable battery you'd better have some way to recharge it every day without fail with some reviewers finding it won't even last a working day. That is a big no-no and with a 2300m/ah battery a serious failing.
Waiting on my THL W8 Android phablet to be delivered from China :) looking forward to getting something decent now to replace my old 3G iphone.